Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures Prepared By: Danial Wahaj Khan EXECUTIVE SUMMARY: This report is based on a practical scenario solution of General motors. The report addresses the problem given in scenario which is the change in policy of hedging with detailed reasoning. The report then looks at the different available hedging instruments to the firm. Profitability of both instruments has been compared and lowest cost option was
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Chapter 1. Marketing strategy and marketing planning Simply put‚ customers are no longer a given — the fact that company produces commodity doesn’t mean anyone will buy it. In order to continue to thrive‚ companies must acquire and keep customers. Because it is the only business function that deals directly with customers‚ marketing and sales has become an area of increasing focus for companies of all sizes. Every company conducts strategic planning through the course of its activity. The marketing
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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A STUDY ON DIRECT MARKETING STRATEGY BY ORIFLAME Submitted by- Sayali V. Jagdale Section-D Roll no.- 2014PGP140 ABOUT ORIFLAME Oriflame is a cosmetics company‚ founded in Sweden in the year of 1967 by two brothers Jonas af Jochnick and Robert af Jochnick. The company’s main products are personal care‚ accessories and nutritional products with over approximately 1000 cosmetics products. The products are priced in higher range and promise higher value to customers through a more customized
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McDonald’s as a Global Franchise Everyone knows McDonald’s‚ every kid’s and adult’s favorite fast food restaurants. McDonald’s has successfully infiltrated different market economies around the world. McDonald’s first established in 1948 in San Bernardino in California‚ over 50 years‚ this cooperation has able to expand itself into 119 countries throughout the world. How did it become so successful? It took the smart approach and researched the taste and need in each country before
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Introduction Kia Motors Corporation (KMC)‚ founded in 1944 is Korea’s oldest manufacturer of motor vehicles. Today‚ the Corporation is part of the 4th largest automotive group in the world‚ having exported over 5 million cars to more than 155 countries around the world. Kia’ goal is to become a top 5 volume car brand. In order to achieve this status they must increase their market share‚ both fleet and retail‚ break through into the corporate fleet sector and sell over 100‚000 cars a year. KIA
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1. Introduction Marketing plays a very important role in the contemporary business arena. The marketing strategies of two companies in the glass industry in India are analysed on parameters such as product portfolio‚ pricing‚ positioning‚ advertising‚ distribution‚ etc. 2. Company Background and Profile In order to understand the marketing strategies of the two companies a brief of the companies profile and background is essential. 2.1 Asahi India Safety Glass Ltd. (AIS) Asahi Glass Company
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Airtel‚ Vodafone and Idea have deep rooted presence in the Indian telecom sector through their wide product offerings and excellent distribution networks. The real aim of this project is to study the effectiveness and responses towards marketing strategies adopted by Airtel‚ Vodafone and Idea. But many sub objectives are also included under this project so as to make it comprehensive one. The internal study of companies- history‚ vision‚ business areas etc. to analyse how well poised the company
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Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation’s automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver’s buying habits like never before. The future generation of drivers will evaluate a car’s performance and price just as much as its impact on global climate conditions and Nissan is responding to the challenge. By 2011‚ we’re releasing a new line of clean diesel-powered vehicles‚ the Maxima and
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consumer companies of India have sophisticated marketing and product development plans. Moreover‚ the multinationals that are operating in India have business models that are tailor-made to local markets and customs. After the economic liberalization of 1991‚ many MNCs have entered India. Today‚ global companies having subsidiaries in India include Unilever‚ Nestle‚ BATA‚ Colgate Palmolive‚ Procter & Gamble‚ General Electric‚ General Motors‚ Ford‚ Pepsi and Coca-Cola. Historically
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