research designed to identify preferred location‚ potential target markets‚ competitors’ analysis‚ and its feasibility and success of “Beautiful Stranger” fast food restaurant. 2. Business Characteristics and Operations Eating out is a wonderful experience‚ something one can enjoy with family and friends. However‚ eating healthily at restaurants on a regular basis may pose a few challenges. Being unfamiliar with the cuisine‚ cooking style or serving portions‚ one may wind up eating larger portions
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Fast food restaurants started to change farming and food distribution as early as the 1950’s. Dick and Mac McDonald were the first to revolutionize the drive up restaurants when they redeveloped their BBQ joint into the type of McDonalds we know today that serves burgers and fries.(Ganzel) Others soon caught on to what the McDonalds brothers had going‚ and fast food restaurants started opening up everywhere. The first Kentucky Fried Chicken opened in 1952. By 1954 Burger King opened and became the
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The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia‚ China‚ Indonesia‚ India‚ Sri Lanka‚ Maldives‚ Africa‚ the Middle East and Myanmar. The halal menu features a wide variety of tasty meals including Crispy Chicken‚ Delicious Satay Burger‚ Nasi Marrybrown‚ Speciality Wrap‚ Fish ‘n’ Chips‚ Mi Kari‚ Chicken Porridge‚ finger foods‚ salads‚ fun
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McDonalds Analysis of industry A business has to understand the dynamics of its industry and market in order to compete effectively and intensively in the marketplace. The forces which derive on competition and attractiveness of a market. The competitive environment is created by the interaction of these five different forces acting on a business. In addition to rivalry among existing firms and the threat of new entrants into the market‚ there are also the forces of supplier power‚ the power
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and distributors‚ service business‚ transportation business and utilities (Wikipedia). Restaurants and fast food chains are included in service businesses. A restaurant is an establishment which prepares and serves food and drinks or the so-called meals‚ which are generally eaten on premises‚ to customers in return for money. It originated from Ancient Rome where thermopolia‚ small-restaurant-bars‚ offered food and drinks to the costumer. A
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Fast Food Restaurant Business Plan 1.0 Executive Summary 1.1 COMPANY & INDUSTRY Nudlez‚ a Washington Corporation‚ is in the fast-food service industry. The company has developed a unique business model that reduces overhead by utilizing mobile vending units as opposed to brick and mortar stores. This is a very popular alternative to dining in larger business centric cities. 1.2 PRODUCTS & SERVICES Nudlez provides high quality‚ fast-served Asian-styled meals‚ based on a central theme
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Fabio Souza 25 May 2013 Fast Food Restaurants Americas number one and most famous invention of all time the almighty fast food and its various different types of as what I consider “snacks” that are made into meals with a side of French fries and a soda that is quite a bit too large to wash all that salty goodness down‚ but luckily for some it really doesn’t end with just hamburgers and French fries this array of options spams out from the very basic hamburger to knockoff Mexican dishes to
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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OF BUSINESS STUDIES STRATEGY AND MARKETING MANAGEMENT (Module code: BMG 777) Submitted to: Darryl Cummins and Geoff Simmons Submitted by:- B00541804 - Kevin C Abraham B00543323 - Sanoj Thaj B00544264 - Hemanth Ram B0054 - Akshay Kanda B00545863 - Rahul Shivpuje Date : 30 th April 2010 CONTENTS Title McDonald’s in India Main challenges in entering Indian market Industry trends: Overall McDonald’s marketing mix Product Life Cycle
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