Bank Limited…………………………………………………….2 BASIC Bank at a glance…………………………………………………………………..3 Business Philosophy………………………………………………………………………4 Mission of BASIC Bank…………………………………………………………………..4 Objectives of BASIC Bank Ltd…………………………………………………………...5 Corporate Strategy………………………………………………………………………...5 Organizational Goals and objectives……………………………………………………...6 Motto of BASIC Bank limited…………………………………………………………….6 Vision of BASIC Bank……………………………………………………………………6 Functions of BASIC Bank………………………………………………………………...7 Technology
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In 2007‚ Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN has become a leading global provider of telecommunications infrastructure‚ with a focus on offering innovative mobile broadband technology and services. In 2011‚ Nokia joined forces with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone operating system for smart devices and through their strategic
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Introduction and Background Faced with sales growth stagnation in the late 1980s‚ MEM Company has to develop a strategy to remain competitive in the toiletries industry. As of 1980‚ there were as many as 60 companies and 200 brands in the industry highlighting the highly competitive rivalry in the market and the abundance of substitutes due to lowly differentiated products . Faced‚ with two options either to introduce a new brand‚ Cambridge‚ or to expand distribution into food stores. We have decided
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Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later‚ Nokia’s handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia’s rise‚ and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born‚ inspired by the Nokianvirta river on the banks of which Idestam opens a second
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Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
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Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic
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market segmentation and SWOT analysis summarizing the internal strengths and weaknesses as well as the external opportunities and threats that may impact the success of a company when marketing to Millennials through the digital marketplace. The SWOT analysis influences the goals‚ objectives and expected outcomes of successfully marketing to Generation Y consumers. Next‚ a questionnaire is created based on the gaps found in the secondary data analysis . Macroenvironment 1) Demographic Generation Y accounts
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…..Advertising Design - this is the beginning of its creation‚ the first stone. Certainly one of the important and crucial moments because of the appearance‚ layout‚ colors‚ and other nuances of the design depends on how many responses to ad your company. And as for the product packaging the seller tells the buyer about the benefits of the product‚ status‚ recognition in the category‚ as well as enhancing loyalty and helping to make a choice. The four main criteria successful package - this recognition
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the iPhone launch‚ infact‚ Apple was not a cellular telephone manufacturer‚ and had zero experience in cellular telephones marketing. Its only expertise was in computer hardware‚ computer software‚ and in portable music devices (the iPod). In 2005-2006‚ the cellular telephone market was considered a mature and saturated market‚ with narrow margins‚ dominated by Nokia and Motorola. And by the Blackberry in the high end‚ especially in the business and corporate world‚ which were needing
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about 32 000 employees of Nokia to switch to Microsoft. Headquartered in Espoo‚ near Helsinki‚ will be retained. A main output anyway no longer manufactured in Finland. Now‚ so hope in Finland‚ the Group faces a new beginning. Leading the group will
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