"Marketing strategy for sony ericsson mobile" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 30 of 50 - About 500 Essays
  • Good Essays

    Brand Positioning Strategy Summary Report Thebe Ikalafeng Group MD The Brand Leadership Group 25 October 2007 Contents  1.  2.  3.  4.  BRIEF  APPROACH  SUMMARY INSIGHTS & BEST PRACTICE  POSITIONING THE GAUTRAIN BRAND  5.1.  BRAND ESSENCE  5.2.  BRAND BLUEPRINT  5.3.  BRAND ARCHITECTURE  5.  6.  ACTIVATING THE BRAND ACROSS PHASES  NEXT STEPS The Brief  Develop an integrated project overarching brand proposition:  what the Gautrain brand stands for‚ what it does

    Premium South Africa Johannesburg Gauteng

    • 2213 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    event marketing strategy

    • 1569 Words
    • 6 Pages

    Event marketing strategy Student’s name: Institution: Date: Introduction This event is held by the D & G refreshment company‚ and the aim of this is to promote its new drink brand JUSSY that has just entered the market. The proposed event will include athletics sponsorship as well as invitation of celebrities to perform during the function. During the occasion‚ all people wishing to join will be required to purchase a bottle of our new drink‚ “JUSSY.” Moreover

    Premium Marketing

    • 1569 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Dell Marketing Strategies

    • 4653 Words
    • 19 Pages

    Therefore‚ Dell’s product strategy is more focus on developing one specific product that can satisfy the customer. Dell also provides variety of services to maintain good relationship with old and loyal customer. Last but not least‚ Dell Company has a short product life cycle in where produce theirs products just in time. As well‚ it also wins the customer relationships and attracts customers and investors in the same time. Dell better supply chain management and direct sales strategy also helping Dell

    Premium Marketing Dell Personal computer

    • 4653 Words
    • 19 Pages
    Good Essays
  • Best Essays

    4.The Marketing Strategy of Carlsberg Group Carlsberg is the fourth largest brewery group in the world‚ which has a brand portfolio that includes brands such as Carlsberg‚ Tuborg‚ Baltika and Kronenbourg 1664‚ which are well known international premium brands‚ but also includes strong local brands‚ such as‚ Ringnes‚ in Norway‚ Lav in Serbia and Wusu in Western China. (www.carlsberggroup.com) This section is about Carlsberg Group’s marketing strategy‚ with a focus on Carlsberg‚ its main brand‚ and

    Premium Marketing

    • 4671 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    Wipro Marketing Strategy

    • 1636 Words
    • 7 Pages

    If I Was the Chief Marketing Officer of Wipro Technologies By: Samir Faruqui (PGPM-FT 14366) Great Lakes Institute of Management‚ Chennai. If I Was the Chief Marketing Officer of Wipro Technologies By: Samir Faruqui (PGPM-FT 14366) Great Lakes Institute of Management‚ Chennai. Introduction Wipro Technologies is a global information technology‚ consulting and outsourcing company with 145‚000 employees serving around 970 customers in 54 countries

    Premium Marketing

    • 1636 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Strategy at Ipl

    • 1164 Words
    • 5 Pages

    IPL Bonanza We are surrounded by brands throughout the day. Right from getting up in the morning and using our first thing toothpaste to dressing up for the day to driving a car and so on. In such a scenario an event like IPL which wins the hearts of so many people and is viewed by all age groups is mouth-watering for brands to catch attention of perspective customers. This could be the make or break scenario for brands. If you advertise effectively it could help you build your brand name and if

    Premium Brand Coca-Cola Advertising

    • 1164 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Sony Case Study

    • 2646 Words
    • 11 Pages

    rigidities of Sony  In their own success‚ Sony created a problem for themselves – resisting changing‚ and failing to recognize that changes were happening rapidly. All core competencies have the potential to become core rigidities (死板). Core rigidities inhibit Sony’s ability to access and develop new capabilities‚ and it prevents Sony from responding appropriately to changes‚ in particular the rapid changes in technology‚ thus losing their competitiveness.  The culture for Sony appears to be

    Premium Strategic management

    • 2646 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    Sony Management Analysis

    • 6244 Words
    • 25 Pages

    History How and when was the organization founded? Sony was founded by two engineers‚ Akio Monita‚ a physicists and Masaru Ibuka. It was Ibuka who‚ after the end of World War II‚ originally founded a radio repair shop. The following year his friend Akio Monita joined him with twenty other fellow workers from the Japan Precision Instrument and Co. company and together they formed a company named Tokyo Tsushin Kenkyujo (Tokyo Telecommunications Laboratory). It was on that day; May 7th of 1946

    Premium Sony

    • 6244 Words
    • 25 Pages
    Powerful Essays
  • Powerful Essays

    International Marketing and research | Marketing Plan | Altoids | 5/26/2009 | | Executive summery This marketing plan is based on Altoids‚ which in an American product introduced into Australian market. Altoids are produced by Wrigley a US based company. In order to increase the market share Altoids will be introduced into Australian market through retailers by distribution and promotion. The PEST and SWAT analysis states that there

    Premium Marketing

    • 4688 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    A PROJECT REPORT ON “MARKETING STRATEGY OF INDIABULLS SECURITIES LTD” WITH REFERENCE TO SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF PGP+MSBTE BY AMIT KHILANI PGP+MSBTE (2010-2012) ACKNOWLEDGEMENT It is my proud privilege to express my sincere gratitude to all those who helped me directly or indirectly in completion of this project report. I am greatly indebted to Mr. Deepak Singh (vice president)‚ Mr. Sharad mapari (Branch manager) Indiabulls

    Premium Stock exchange Stock market

    • 9754 Words
    • 40 Pages
    Powerful Essays
Page 1 27 28 29 30 31 32 33 34 50