Analysis on Detergents The Detergent Market is one of the segments of the FMCG market in India that has high growth potential. The detergent based segment is divided into two broad categories - oil-based laundry soaps and synthetic detergents‚ including bars‚ powder‚ and liquids. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural for the past few years has been good. Market segmentation Detergent market
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Partial Fulfillment of The requirements in MARKETING MANAGEMENT Tide Case Analysis Submitted by:Paula de Asis Minnie TanClarisse CortezJanuary 20‚ 2014 Industry Highlights Market Segments and Market Size Data The Philippine laundry care industry can be categorized into the following: Carpet Cleaners‚ Fabric Softeneres‚ Laundry Aids‚ Laundry Detergents and Laundry Care. Based on July 2012 Nielsen reading and even Euromonitor‚ the Laundry detergent category is a 30 billion pesos industry here
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Đào KM0902 Marketing strategy of OMO detergent from 2002 to now INTRODUCTION Today’s Vietnam has opened integration with the international economy so consumers have more choices. The competition between brands is increasingly fierce. Therefore‚ companies are adopting new methodologies in order to market their products and services to a contemporary market. However‚ one of the brands lies in the heart of numerous customers in Vietnam and perhaps no one do not know about OMO detergent of Unilever
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Laundry Pal Marketing Plan Submitted to: Submitted by: October 14‚2013 I. Executive Summary II. Business Review III. Environmental Analysis We have observed the following strengths‚ weaknesses‚ opportunities and threats of the business. Strengths Accessible to students Affordable Good service Good relationship Latest Machines They have a convenient store within their shop Weaknesses Time consuming depending on the load of laundry Not open during Sundays Limited customers
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Written Assignment #1 Syreeta Milbourne Marketing 310 February 10‚ 2013 Written Assignment #1 Tide Pods My written assignment will focus on Proctor and Gambles most recent success in the market Tide Pods. The Pods current market situation turns out to be better than P&G could have dreamed of. Considering the trials and tribulations it endured before ever making it to market. In a recent online article written by Jack Neff‚ for adage.com it notes‚ “Pods came to market six months later
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RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989‚ Irfan Mustafa‚ General Manager‚ Personal Products and Market Research‚ Lever Brothers Pakistan Limited‚ was wondering what action to take regarding the marketing of the laundry detergent bar RIN‚ which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However‚ a
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chance to work regarding Detergent. A detergent is an agent used for cleaning. Detergents are synthetic surfactants‚ which is produced from petrochemicals rather than fatty acids and oils. They are very effective in hard‚ soft as well as salt water. Detergents are the salts of long chain of hydrocarbons such as alkyl sulphates. A detergent has several advantages over soaps in which we can see in the following topics. Detergents are commonly said to be synthetic detergents because it is produced
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DESCRIPTION History of Laundry During the Roman Times‚ laundry was not done at home. It was done at the public “fulleries” by workers called “fullones”. The “fulleries” consist of a big hall with very large basins in the floor. In these basins‚ clothes were soaked and cleaned. Materials were further cleaned by workers who “jumped” or “danced” on clothes while they lean on small walls on either side. On the other hand‚ Ancient Greeks used only water without soap to laundry. As the years go by‚ there
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PREPARATION OF DETERGENTS CONTENTS Introduction 1. Classification of synthetic detergents * Anionic Detergents * Neutral or non-ionic detergents * Cationic Detergents * Bile Salts - Intestinal Natural Detergents * Amphoteric Detergents * Amphoterics 2. Key Concepts 3. Raw Materials 4. The Manufacturing Process * Introduction * End Products * The Blender Process * The Agglomeration Process * The Slurry Method * Liquid Detergent * Quality Control
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STRATEGIC PLAN WINTER 2005 Mission Statement The mission of the Davidson College Laundry is to provide laundry services to students‚ college departments‚ and private individuals. By doing so in a convenient‚ timely‚ personalized and financially responsible manner‚ the College Laundry enables students to spend more time in academic and extra-curricular pursuits and effectively supports departmental activity. Services include the care and handling of personal clothing‚ bed linens‚ dry cleaning
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