CONDOMANIA Marketing Safer Sex REPORT 1: Marketing Background MRK 317 UU Mary Louise Huebner Monday‚ November 1‚ 2004 GROUP MEMBERS Botbol‚ Debbie Ditloff‚ Nicholas Dominutti‚ Marisa Fenuta‚ Sonia Fillion‚ Alexis Malfa‚ Michael Nehme‚ Chantel 036 036 036 033 754 037 070 205 026 031 292 030 024 252 033 033 046 038 037 458 031 1 1. EXTERNAL INFLUENCES A. Objectives and Resources of the Vancouver Health Department Objectives: Condomania’s objectives for campaigns one through six
Premium Condom HIV Sexual intercourse
Before the 19th century Whether condoms were used in ancient civilizations is debated by archaeologists and historians.[2]:11 In ancient Egypt‚ Greece‚ and Rome‚ pregnancy prevention was generally seen as a woman’s responsibility‚ and the only well documented contraception methods were female-controlled devices.[2]:17‚23 In Asia before the 15th century‚ some use of glans condoms (devices covering only the head of the penis) is recorded. Condoms seem to have been used for contraception‚ and to have
Premium Condom
Origin of the name The word condom is probably derived from Latin "condus" meaning receptacle. Another explanation is that the gut condom was invented by the English army doctor Colonel Quondam in around 1645 and that the word is a corruption of his name. We do not know who invented condoms‚ but we do know that they were in use. There is evidence of this in the writings of Marquis de Sade‚ Casanova and James Boswell. The latter‚ a Scottish lawyer and writer‚ protected himself against sexually transmitted
Free Sexual intercourse AIDS Condom
When would be the right time to advertise condoms and better yet‚ what channels do these advertisements need to be on? Have you ever been sitting down with your family‚ including your kids watching a movie on television‚ while eating dinner and a commercial for condoms comes on‚ and you end up having to turn the channel to distract the kids? Pleasure seems to override safety which can be misleading. Condom advertisements are becoming very prominent on television‚ in magazines‚ and even on the
Premium Birth control Condom
OF CONTENT CONDOMS ADVERTISING 3 Product Information: 3 Policies for Condoms Advertising: 6 Commercials must: 6 Commercials must not: 6 Public Opposition: 7 Benefits of Condoms Commercials: 10 Condoms Advertisement in Pakistan 11 Targeting Men: 11 a. Sense of Male Responsibility 11 b. Providing Relevant and Correct Information to Men 12 c. Small Family Norm 12 d. Male Providers 12 e. Inter-spousal Communication 12 f. Girl Child 13 Bibliography 14 Appendix 15 CONDOMS ADVERTISING
Premium Birth control Sex education AIDS
Market and Growth Forces Worldwide‚ the condom industry is predicted to experience significant growth in the next 10 years. The number of users is expected to increase by more than 40 percent by 2015‚ to some 742 million‚ both from population growth and prevalence of use. The industry holds a lot of promise‚ not so much in the United States‚ but primarily in developing countries. An estimated 350 million couples around the world today still do not have access to modern methods of contraception.
Premium Condom
Yes B. No (2) Do you know where you can get a condom? A. Yes B. No (3) Which place is your prefer for purchasing the condoms? A. Supermarket B. Vending machine C. Online D. Sex shop E. other place (4) Do you feel embarrassing or strange feeling when you are buying condoms? A. Yes B. No (5) Is it convenient for you when you want to buy condom? A. Yes B. No (6) Why do you think it is difficult to obtain a condom? A. too expensive B. they are sold too far away
Premium Condom Marketing Causality
PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
Premium Marketing plan Marketing
8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix
Premium Marketing
What is Offensive Marketing? When more than one company offers the same kind of product‚ each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share‚” and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. (See also Flanking Marketing) In the above case of the motorcycle business of the mid-to-late 20th century‚ the Harley Davidson Company saw its market share
Premium Marketing