introduction of the study Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the
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Marketing strategy of the product or service The “Marketing Mix” is a business tool used in marketing products. It is classified into “four Ps”: product strategy‚ distribution (place) strategy‚ communication (promotion) strategy and pricing strategy. “Four Ps” are the variables that marketing managers can control in order to best satisfy customers in the target market. Product Strategy Product differentiation strategy A product strategy identifies that how companies plan to sell their products
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PROPOSAL OF A MARKETING STRATEGY Annotation The subject of this diploma thesis is a proposal of a marketing strategy for a particular company. Scientific information on marketing process of segmentation‚ targetin and positioning based on different opinions in marketing theory and practice is presented within it as well as various kinds of situation and environment analysis. Furthermore‚ facts on CRM approach are submitted together with evaluation of suggested strategies. In the practical part
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best not to conduct marketing research When there is no high level of uncertainty. For example‚ when company understands the characteristics of the target customers and their likes and dislikes regarding existing products‚ under this circumstances‚ further research would be repetitive and waste money When the value of research information is not greater than the cost of generating the information. 15. Discuss the three major benefits of marketing research to managers Marketing research is the process
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Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product‚ place‚ price and promotion. In our project‚ we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore‚ after finishing the survey and investigated peoples’ views‚ we decided how to design our website and market it to satisfy
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MARKETING STRATEGIES Marketing strategies are required to increase the sales and profits of any business. At the planning stage‚ you should be able to identify which of those proposed ideas will be best suitable to the nature of the product you’re going to market. And since it is an Online Review for aspiring Accountants‚ there are a lot of marketing strategies which can be used and may lead your business towards success. And here as follows: 1. Promotional Strategy USING SOCIAL MEDIA (eg
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biogases. In Hong Kong‚ the energy consumption is highly relied on non-renewable resources such as coal‚ natural gas‚ oil etc. However‚ if we only depend on those resources continuously‚ it may have a high risk of deficiency. Because of the limitation of the Non-Renewable Resources‚ Renewable Energy Sources have been used in large-scale power generation in some overseas countries‚ it is very important if this would be applicable in Hong Kong. Renewable Resources using in Hong Kong To solve
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Module Code: MK0388 Module Title: Marketing Management and Strategy Distributed on: Week 6 Hand in Date: TBC Instructions on Assessment: The assessment has two parts: Group work (presentation and peer evaluation) contributes 25% of the overall mark The individual assignment contributes 75% of the overall mark Seminar activities (25%) Students will work in small groups within their seminar and make a number of presentations on their chosen organisation. Further information on
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The special historic and social-economic background of Hong Kong forms its own identity‚ which is different from other regions like mainland China‚ and makes it a specific imagined community‚ which is accord with Benedict Anderson’s theory of imagined community. Whereas‚ it is under discussion whether since the reunification in 1997‚ Hong Kong has been gradually transformed into a part of China in terms of culture and identity and‚ thus‚ will no longer be a separated imagined community in the future
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City Contemporary Dance Company (CCDC) was founded in 1979 and become one of the most famous dance companies in Hong Kong. It is a pleasure to get the opportunity to watch the dance performance ‘Eureka’. Having status in the arts and dance field in Hong Kong‚ or even representing Hong Kong around the world‚ the capability of CCDC should not be neglected. Apart from the superb performance of their dancers and choreographers‚ management of the organizers also plays an indispensable role on the smooth
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