FAST-FOOD & ORGANISED CATERING IN HONG KONG: A MARKET ANALYSIS © Access Asia Limited‚ 2001 Fast-Food & Organised Catering in Hong Kong: A Market Analysis China Contact Publication date: Published by: UK Address: Telephone: Fax: China address: August‚ 2001 China Contact 19‚ Bramford Court‚ High Street‚ Southgate‚ London N14 6DH‚ UK +44-20-8350-7150 +44-20-8882-4986 Room 702-2‚ Huaizhong Building‚ 1162 Huaihai Middle Road‚ Shanghai 200031‚ PR China. +86-21 6472 7888 +86-21 6472 8206 chinacontact@accessasia
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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Hong Kong Peninsula’s OLI study of Qatar market 1 Ownership Advantages According to Dunning’s eclectic OLI framework [1993]‚ the ownership specific advantage is talking about control issue such as cost‚ benefit and risk of inter-firm relationships. These issues can be justified as three elements: Firm Size‚ Multinational Experience‚ and Ability to develop differentiated Products. Dunning and McQueen [1981] also point out that the foundation of the firm entering new market is able to acquire
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Review 5 Hypothesis 5 Data and methodology 6 3.1. Study site 6 3.2. Online Survey 7 Limitations 9 References 11 Introduction In the first half of 2012‚ there were some 760 000 overnight MICE visitor arrivals to Hong Kong‚ an increase of 4.8 per cent over the same period last year.(Tourism Fact Sheets‚ HKTB‚ 2012) The importance of events as an element of destination tourist offers is reflected in tourist‚ social and cultural functions. It is by means of tourist
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organization’s mission‚ their ideas‚ their programs‚ and their services. In a world where everyone is inundated with information‚ a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately‚ this is a false premise. Even the best of programs will fade into obscurity unless
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in Hong Kong‚ Key Trends and Opportunities to 2018 ©reportscue Synopsis: The report provides in-depth market analysis‚ information and insights into the Hong Kong life insurance segment‚ including: • The Hong Kong life insurance segment’s growth prospects by life insurance category • Key trends and drivers for the life insurance segment • The various distribution channels in the Hong Kong life insurance segment • The detailed competitive landscape in the life insurance segment in Hong Kong • Detailed
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Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
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Bank Limited…………………………………………………….2 BASIC Bank at a glance…………………………………………………………………..3 Business Philosophy………………………………………………………………………4 Mission of BASIC Bank…………………………………………………………………..4 Objectives of BASIC Bank Ltd…………………………………………………………...5 Corporate Strategy………………………………………………………………………...5 Organizational Goals and objectives……………………………………………………...6 Motto of BASIC Bank limited…………………………………………………………….6 Vision of BASIC Bank……………………………………………………………………6 Functions of BASIC Bank………………………………………………………………...7 Technology
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Sales and selling strategy analysis: Prestige Watch – Omega Watch Hong Kong Introduction Over the past decades‚ wearing prestige watch has been a sign of being successful and wealthy‚ together with wearing jewelries and riding luxury vehicles. Omega watch‚ being one of the most representative prestige watch brands under the world’s top watch manufacturing group‚ Swatch Group‚ this article discussed the current sales approaches‚ forces and difficulties. It concluded with appropriate actions
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Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought‚ marketing is an inherently local problem. Due to cultural and other differences among countries‚ marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized
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