Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational strategy construct
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Chief Executive Leung Chun-ying said on Monday Hong Kong should think of ways to expand its tourism facilities to capitalise on the growth of mainland tourists. He made the remarks after meeting with Guangdong Governor Zhu Xiaodan during a conference on cross-border co-operation held in Hong Kong. We should actively study how to expand our capacity so that the pressure brought about by tourists can be reduced in some districts CHIEF EXECUTIVE LEUNG CHUN-YING Leung said his administration and
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contributing to global warming. Moreover‚ especially in overpopulated Hong Kong‚ the high density of private cars causes massive traffic jams and accidents. Therefore‚ the environment would be better off if private cars were banned in Hong Kong. It would not only reduce the effect of global warming‚ but also decrease the risk of disastrous accidents. Therefore‚ I strongly believe that all private cars should be banned in Hong Kong for the benefit of our polluted society. Hospital deaths due to respiratory
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actual part of the whole student life and a sign of being a grown-up also. When I came to Hong Kong‚ a very dynamic‚ western-rooted city‚ I would have thought I would find the same spirit and same drinking culture. I was wrong. In the streets surrounding the “party areas” I almost only got to meet some exchange students or young expats staying here for a short period of time and basically taking the most of Hong Kong nightlife. What about the local crowd? Is it just invisible? Not interested in going
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Taobao Marketplace and Juhuasuan Launch Juhuasuan Overseas Group Shopping Platform in Hong Kong and Taiwan Apr 8 13 Taobao Marketplace and Juhuasuan announced the official launch of Juhuasuan Overseas platform to provide Hong Kong and Taiwan consumers with a dedicated comprehensive group shopping platform offering a wide range of high-quality merchandise and localized lifestyle services selected from Taobao sellers. Previously‚ products offered on Juhuasuan were often only accessible to mainland
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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knowledge on value chain management to evaluate the operations of a company (service provider‚ Fitness First Hong Kong Limited‚ Grand Millennium Plaza clubhouse) that I am familiar with. The scope of the report covers the history‚ business conditions‚ strengths and weaknesses‚ customer values‚ characteristics of its
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Disneyland is a place with a lot of wonderful stories. Therefore the history of Disneyland is an epic story. One very fine day‚ Walt Disney the founder of Disneyland had an objective that he would really like to accomplish. It was about making his imagination came true to live. His imagination was to build a land where people of all ages could have fun together‚ his is plan was to build Disneyland. The first plan was on the 8 acres land opposite the Burbank studios. But due to the World War 2 the
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The project is to investigate if the teenagers nowadays really waste lots of food or they treasure food. As nowadays‚ the landfill sites in Hong Kong are almost full. The ways to deal with the rubbish is a concern. But at the same time‚ the number of wastes is also a concern in the society. Food waste will also be poured into the landfill. As they are the future pillar‚ the future society is depended on them. Therefore‚ it is important for the teenagers to know how to use the resources wisely. We
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Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
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