MM04 International Marketing Assignment – I Assignment Code: 2013MM04B1 Last Date of Submission: 15th October 2013 Maximum Marks: 100 Attempt all the questions. All the questions are compulsory and carry equal marks. Section-A 1. Distinguish between the ethnocentric and polycentric approach to international Marketing? Under what circumstances is the polycentric strategy a preferred approach for International Marketers?
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Company Overview Coca-Cola drink was created in May 1886 by Dr. John Pemberton in Atlanta‚ Georgia. In 1891‚ entrepreneur Asa G Candler gained ownership of the Coca-Cola business. Ernest Woodruff bought Coca-Cola for $25 million in 1919. Coca-Cola gradually grew and became one of the world’s largest soft drinks company. Although Coca-Cola also deals with non-carbonated drinks‚ its primary products are carbonated drinks. PEST Analysis The PEST Analysis is an analysis to examine the
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PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring
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Coca-Cola is a carbonated soft drink sold in stores‚ restaurants‚ and vending machines throughout the world.[1] It is produced by The Coca-Cola Company of Atlanta‚ Georgia‚ and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton‚ Coca-Cola was bought out by businessman Asa Griggs Candler‚ whose marketing tactics led Coke
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Coca-Cola’s • Major Problems o Major problem now is how Coca Cola is perceived in the market o Communicate to the public real intentions to gain consumers trust o Company now stands to lose customers due to hidden ploy of increasing vending machine prices based on weather. o Company still need achieve goal of maximizing profits through vending machine sales. o Consumers may choose cold water instead of a coke to quench thirst on hot days. o Do coke products actually quench thirst in extreme
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content communities such as YouTube‚ and virtual worlds such as Second Life. Social Media and Marketing Social media gives marketers a voice and a way to communicate with peers‚ customers and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way. Coca Cola and Social Media Marketing Every day‚ people discuss‚ debate and embrace The Coca-Cola Company and our brands in thousands of online conversations. We recognize the vital importance
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Case #4 Fizz Factor 1) The Coca-Cola Company in my opinion has all the resources listed in the chapter. They have been such a successful organization over the years that they posses; financial‚ physical‚ human‚ intangible‚ and structural-cultural resources. It is because of their Global nature that I believe that they have these resources‚ and these are needed to for organizations to have capabilities and core competencies. Understanding that because Coca-Cola is such a global brand it means that
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Coca Cola Accounting Cycle Theresa Gibbs Acc/421 November 7‚ 2011 June Hanson Coca Cola Accounting Cycle The Coca-Cola Company “branded beverage products available to consumers throughout the world through our network of Company-owned or controlled bottling and distribution operations‚ bottling partners‚ distributors‚ wholesalers and retailers — the world’s largest beverage distribution system” (The Coca-Cola Company‚ 2010‚ p. 91). Coca-Cola uses two methods of accounting the equity method
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the Coca-Cola Company. The Coca-Cola Company is an American multinational beverage corporation and manufacturer‚ retailer and marketer of non-alcoholic beverage concentrates and syrups. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. Since The Coca-Cola company
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Foundations of Economics for Business and Management Analyze the market for Coca-Cola 04.12.2010 Coca-Cola is perhaps the most popular and well known soft drink worldwide. Almost 98% of people worldwide know the word Coca-Cola and it is available in more than 190 countries. Coca-Cola belongs to the Coca-Cola Company and is only one of the 400 non-alcoholic brands that this company owns. The Coca-Cola Company is one of the largest corporations in the world‚ with a global workforce of
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