[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes & Profits...............................................................................4 2. Time frame.........................................................................................4
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Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro‚ HMIL had emerged as the second largest car company in India. The case describes in detail the entry‚ product‚ pricing‚ distribution and promotional strategies of HMIL. The case briefs the challenges faced
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order to experience something‚ you must understand it properly first. For meditation‚ having a peaceful and silent environment is necessary so one would have the tools to clear their mind of all irrelevant noise. The Water Moon Monastery in Taipei‚ Taiwan has the ideal location for Buddhist monks to reside in it‚ because of its environment surrounding it. At the entrance‚ there are two walls made up of concrete that are of different lengths and they help to divide the city from the sacred monastery
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Internet access through its FM365.com portal. Its executive headquarters are located in Beijing‚ People’s Republic of China and in Morrisville‚ North Carolina‚ USA. It is incorporated in Hong Kong. The Lenovo Company was founded in 1984 by a group of eleven engineers‚ headed by Liu Chuanzhi‚ in Beijing. Originally known as Legend Group Limited and New Technology Developer Incorporated (NTD). With an initial capital outlay of only US$ 30‚000 they launched the NTD Inc. funded by the Chinese Academy of
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Diageo’s Marketing Strategy Diageo is the world’s leading premium drinks company. It has more category leading brands than any other drinks company and market leadership in many of the major growth markets around the world. Diageo’s unique STP strategy has allowed it develop into a globally renowned brand with an operating profit of over £2 billion in 2005. With its headquarters in London‚ Diageo has experienced rapid expansion with over 80 offices worldwide employing around 20‚000 workers. The
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Company Overview 3 3. Strategic Marketing of the Company 5 3.1 Mission and Vision 5 3.2 Business Strategy 5 3.3 SWOT Analysis 5 3.4 Supply and Demand 7 3.5 Definition of Objectives 8 3.6 Market Selection and Targeting 8 3.7 Choice of Positioning 9 3.8 Marketing Strategy 10 4. Conclusion 16 5. References/Bibliography 17 2 1. Introduction This paper has been produced for the Marketing course and deals with the company profile of Expedia‚ Inc and its marketing strategy. Expedia‚ Inc is a totally
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of the most powerful tools in the marketing strategy. A brand is the symbolic embodiment of all the information connected with a product or service and it usually includes a name‚ logo‚ and other visual elements such as images or symbols. People still use brands as a cue in their purchasing decisions. More and more often the term branding is used in connection to countries‚ which likes companies compete with each other and try to brand themselves using marketing and advertising tools to attract tourists
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it implemented a smart market entry strategy. It did not use any advertising and promotions that could be perceived by the Chinese as a threat to their tea-drinking culture. Instead‚ it focused on selecting high-visibility and high-traffic locations to project its brand image. The next thing Starbucks did was to capitalize on the tea-drinking culture of Chinese consumers by introducing beverages using popular local ingredients such as green tea. This strategy has effectively turned potential
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Avon’s mission statement is to be the company that best understands and satisfies the product service and self-fulfillment needs of women globally. They state on their web site that their dedication to supporting women touches not only beauty-but health‚ fitness‚ self-empowerment and financial independence. This is a good mission statement for a company selling beauty products to women all over the world. Avon started selling beauty products door to door in 1886. For generations women have been
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[pic] Introduction 1. Introduction Navana Limited stands as the authorized distributor of Toyota cars in Bangladesh‚ so we have chosen them to make a successful marketing plan on Toyota cars. Our area of concentration was centered on the new model of Toyota Corolla-GLi. This is the latest car of Toyota Corolla that has been recently launched in Bangladesh by Navana Limited in November 2007 at Japan trade fair in Bangladesh. The brand name Corolla of Toyota is well known for producing
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