MARKETING STRATEGY OF BPBL 1 Problem and the Plan 1.1 Background Berger Paints Bangladesh Limited is the market leader of the paint industry in Bangladesh. The company has been successfully maintaining its position by developing the quality of the products‚ adding new features to the products and also by launching new products in the different segments of the paint and its peripherals. In this pursuit sales management of Berger wants to know evaluate marketing strategy whether there is scope of
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Report on Overall Business of Berger Paint 1.0 INTRODUCTION Berger is one of the oldest names in the paints industry and the country’s major specially paints business with products and ingredients dating back more than 200 years to 1760. Louis Berger‚ a German national founded dye and pigment making business in England. Louis Berger and Sons Limited grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian blue a deep
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Management of Berger Paint Bangladesh Limited Submitted By: Name: Md. Matin Student ID: 61222-15-054 Semester: Summer 2012 Course: EMIS-502(Principles of Management) Course Teacher: Mohammad Moqbul Hossain Bhuiyan Professor Department of Management Information System University of Dhaka Date: 21 July‚ 2012.
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ANNEXURE – I CORPORATE GOVERNANCE Corporate Governance provides that a company is directed in such a way that it performs efficiently and effectively‚ keeping in view the long term interest of the stakeholders‚ while respecting laws and regulations of the land and contributing‚ as a responsible corporate citizen‚ to the national exchequer. I. COMPANY’S PHILOSOPHY Your Company believes in professionalism of management‚ transparency and sound business ethics. It encourages wide participation
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Introduction to Company Berger Paints Bangladesh Ltd. Berger Paints began its painting in Bangladesh since independence. And this has been a footstep to bring more than 230 years of global paint industry experience into Bangladesh. Over the decades‚ Berger has evolved to becoming the leading paint solution provider in this country and has diversified into every sphere of the industry - from Decorative Paints to Industrial Coatings‚ from Marine Coatings to Powder Coating and what not. To give
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Introductory Introduction to the report Objective of the study Historical background of the Company Short and long term objective Ummul Khayer Fatema Roll –017 Sec # A 7th batch
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Introduction Berger Paints Bangladesh Limited (BPBL) is a renowned paint company in Bangladesh. The Company was introduced on 6 June 1973 as a private co. limited by shares registered under the Company Act. In December 2005‚ the company issued 5% shares to the public and listed with Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). BPBL previously was known by Jenson & Nicholson (J & N). The name of the company was changed from J& N (Bangladesh) Limited to Berger Paints Bangladesh
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MKT 353 Marketing Department Internship Final Report Fall 2004 1. Brief description of the company and its marketing strategy. Bolthouse Farms is a family company known for their quality premium fresh produce and innovation. They are a 4th generation family farm since 1915. As a leader in their industry‚ Bolthouse Farms is the #1 baby carrot producer in the world. With over 2‚400 employees‚ the company produces over 35‚000 tons of carrot products every month. After
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Fin 254 Faculty: RyA Topic: Ratio analysis Company name: Berger Paints Bangladesh Ltd. (BPBL) Submitted by: Dipanyta Datta…………………………1110030030 HriDi raHman………………………………1110032030 mD.aHsanuzzaman……………............1030625530 maHajabeen mostafa promie…….1110118030 Page | 1 Table of Content Page number Summary ………………………………………………………………………..3 Introduction ……………………………………………………………………..4 Performance analysis…………………………………………………………….5 Liquidity ratio…………………………………………………………...5 Asset-management
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COMPANY’S HISTORY Associated with paint manufacturing for almost 200 years‚ BERGER is an instantly recognized name world-wide. Berger Jenson & Nicholson acquired British Paints in 1969 and as of this acquisition the Berger Group‚ Berger Jenson & Nicholson was formed. In the year prior to this merger‚ other mergers had brought together Lewis Berger & Sons‚ with John Hall and Jenson & Nicholson. All these four organisations contributed their various expertises in the areas
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