(reference 1) * In 2000 co promoted more fashionable look and sexier style‚ when Paris Hilton fashion mogul featured in their ads. * Today the brand is synonymous to fashion‚ adventure‚ sexy and bold. * Guess ventured in India in 1984. The fashion watch market in India has few key players like Guess‚ Tommy Hilfiger‚ Espirit‚ Fossil‚ Police‚ Giordano‚ Calvin Klien & D&G Consumer Analysis Demographic & Psychographic Segmentation * Age - 20-35 * Sex-
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China‚ Southeast Asia‚ Southwest Asia‚ Central and South America‚ CIS‚ the Middle East and Africa. The Samsung Electronics Co. invited us as a consultant to design strategy for its company. Our team will be responsible for making a report on the company that will contain a detailed analysis of the company and then formulating strategy for Samsung. The case was presented in front of us that describe the current situation of the company. We will try to fully analyze the situation and prepare a detailed
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At the first part of my assignment I am going to introduce a company which I will be talking about. The company is the BMW automotive manufacturer and one of the leading designers of luxury and luxury sport vehicles. This company has been founded in 1916. As a result of the war‚ the small company enjoyed rapid growth. In these days the company already has large plan for expansion. Just about two months before the end of the First World War- Bayersche Motoren Werke GmbH was converted into a stock
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BMW presentation Marketing Planning Week 3 What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve? * Reaches a small percentage of a target market has financial fluctuation‚ more consumers segment lower than others * Market too small fluctuate when there is an economic downturn * Know what the general weaknesses restricts its ability to sell to a wide range of the population more specific segment of the
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Case Analysis of BMW Problem: While the worldwide performance of BMW had continually improved around 1990s‚ its position in the U.S. had not improved. BMW experienced the steady unit sales decline in the United States from its 1986 peak of 96‚000 units to 53‚000 in 1991. Thus‚ Karl Gerlinger‚ the president of BMW North America‚ needed to find a solution to carry BMW to a leading position in the U.S. market. Before achieved the final goal‚ Gerlinger had to focus on three issues: first‚ he must
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make your marketing campaign “viral”? How do you get 2 million people to register to your company website? Let’s look at one of the largest luxury car brands to learn how. One of the first viral marketing campaigns that came to mind for this assignment was the BMW short films. The BMW short films were launched in 2002 as part of a large BMW marketing campaign. BMW‚ the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally‚ BMW had always
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COMPANY PROFILE COMPANY OVERVIEW:- State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a government-owned corporation with its headquarters in Mumbai‚ Maharashtra. As of December 2013‚ it had assets of US$388 billion and 17‚000 branches‚ including 190 foreign offices‚ making it the largest banking and financial services company in India by assets. State Bank of India is one of the Big Four banks of India‚ along with ICICI Bank‚ Punjab National Bank
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Marketing audit analysis of BMW. The marketing audit has certain similarities to a financial audit in that it is a review of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity‚ enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing‚ the marketing audit should be used
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BMW Z3 Launch HBS Case Study Date: 18th August 2009 Question 1 Define what you see as the 2 main risks and 2 main benefits of non traditional marketing. Use the BMW case to support your assertions. A paragraph explaining each point will be sufficient. Answer 1 The Z3 case shows how communications strategy and tactics have evolved beyond traditional TV and print advertising. *Two key* Risks of Non-Traditional Marketing are highlighted below: *Systems not in place to measure
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on failed marketing strategy of General Motors in India; and recommendation for successful strategy implementation”. Research Aim and objectives This research aims to find out the failure reason of General Motors Marketing strategy in India and recommend suitable strategy for successful implementation. Objectives To review the extant theoretical frame works and conceptual models related to Marketing strategies in developing countries. To investigate the failure reasons of strategy implementation
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