express my gratitude towards my parents and sincere thanks to my friends‚ well wishers for their encouragement and kind co-operation to complete this report. DECLARATION I‚ SANDEEP SINGH BHATIA of PGDBM (2009-11) studying at IMM (INSTITUTE OF MARKETING AND MANAGEMENT)‚ NEW DELHI‚ solemnly declare that the project work titled- ‘’ MARKET RESEARCH ON WATER PURIFIER” was carried out by me at HINDUSTAN UNILEVER‚ in partial fulfillment of the MBA program me. This program me was undertaken as a part
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Project Report on e p ‐ A Marketing Pers spective Sub bmitted to Dr. A Anita Goya al Pr rofessor‚ M Marketing Group‚ IIM Lucknow w S ubmitted by Group 9 Digvijay A Ade Kapil Thuk kral Priyajeet S Singh R Abhinav v Ravi Shank kar Sandeep K Kumar PGP26012 2 PGP26021 1 PGP26032 2 PGP26033 3 PGP26041 1 PGP26049 9 SECT S TION 1 (Words 1290) The Compa any Pantalo Retail (I oon India) Pvt. Ltd.‚ a part o the Futur Group‚ is a leading I L of re s Indian opera of ator multiple retail form
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retail industry. It has successfully created a major impact on the people’s behaviour through the introduction of fashionable quality products for low price value. The marketing policy of the company is great as it tries to maintain customer loyalty by following their motto “look good‚ pay less”. Primark also maintain their business strategy for the production and selling of their goods as they buy most of their clothes from same factories as other fashion retailers. The people who are producing them
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||| Contents ||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer‚ part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The company
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MEMO#2 Motorola’s marketing strategy Motorola is one of the most famous mobile phone brand in the world in last years‚but now it have some crisis that more and more competitor are going to share Motorola’s market share .With the development of technology‚mobile phone become a thing which is necessary in our life‚and people need more functions with cell phone‚in turn with the trend‚smartphone was born.As Nokia‚Apple‚Blackberry and others company bring out their own smart cell phone system
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The Concept of Just-in-Time Delivery and Its Implications on the Marketing Strategy of a Company. by Mara Bateman July 26‚ 2008 1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of this program? 2. What conflicts or barriers internal to Barilla does the JITD program create? What causes these conflicts? As Giorgio Maggiali‚ how would you deal with these? 3. As one of Barilla’s customers‚ what would your
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IPL Bonanza We are surrounded by brands throughout the day. Right from getting up in the morning and using our first thing toothpaste to dressing up for the day to driving a car and so on. In such a scenario an event like IPL which wins the hearts of so many people and is viewed by all age groups is mouth-watering for brands to catch attention of perspective customers. This could be the make or break scenario for brands. If you advertise effectively it could help you build your brand name and if
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and connect with hosts to find less conventional and‚ often more‚ affordable lodging. Key to Airbnb’s business success is establishing a framework of trust on which both hosts and guests can rely‚ a system Airbnb has developed through a strong marketing strategy and through specific practices that support host and guest throughout the rental process. Building this framework of trust in the system is a focus not just for Airbnb‚ but is also typical of a company operating in the new sharing economy.
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TUGAS Customer Behaviour & Marketing Strategy “MARKET RESEARCH for WRP NUTRITIOUS DRINK” Oleh: Tadia Medha Amadati (2010881003) Program Pasca Sarjana Magister Teknik Industri Universitas Katolik Parahyangan 2010 Kegemukan adalah masalah yang sering dialami wanita karena menurut penelitian‚ peluang obesitas pada wanita lebih tinggi 10% dibanding pada pria (sumber: Depkes‚ 2007). Berbagai cara dilakukan demi mencapai berat badan yang ideal dari olah raga yang disertai diet sampai
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BRAND INVENTORY “Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead” -----Ford.com HISTORY Ford Motor Company is an American multinational automaker whose headquarter is based in Dearborn‚ Michigan. It was founded by Henry Ford. The Ford Motor Company was incorporated in 1903. The Ford Oval trademark was first introduced in 1907. Groups of two or three men with the company produced only a few cars a day at the Ford factory on Mack Avenue. Each car was built from
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