WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products‚ with over $6.06 billion in sales and a gross profit of $2.76 billion. CP’s five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP’s strong suit‚ accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition
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Strategies for International Marketing The process of penetrating and then developing an international market is a difficult one‚ which many companies still identify as an Achilles ’ heel in their global capabilities. Two aspects of the typical approach are particularly striking. First‚ companies often pursue this new business opportunity with a focus on minimizing risk and investmentthe complete opposite of the approach usually advocated for genuine start-up situations. Second‚ from a marketing
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model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive‚ Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just an example of how the competition is harsh and how the companies want to target
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C570: Strategic Marketing Management Cleopatra – Marketing Strategy Changes Team 3: 1. What are the most important possibilities for improving the results for the Cleopatra product in Canada? If Colgate-Palmolive wants Cleopatra to be successful in Canada‚ they need to make a few major changes to their strategy. As seen from the first assignment on segment attractiveness‚ the Canadian soap market has matured and the only way to grow is by drawing more market share from competitors
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LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand ’s core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap‚ and how handwash can help kill invisible‚ disease causing germs. It guarantee’s protection to everyone
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Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity
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Topic Comparative study on sensitivity toothpaste (COLGATE v/s SENSODYNE) NAME: VISHAL KORI ROLL NO: 25 SUB: RESEARCH METHODOLOGY STD: S.Y.BMS SUBMITTED TO: SUSAN ALEX INDEX NO | TOPIC NAME | PAGE NO | 1. | INTRODUCTION | | 2. | BACKGROUND / SIGNIFICANT | | 3. | QUESTIONNAIRE | | 4. | ANALYSIS OF QUESTIONNAIRE | | 5. | ANALYSIS OF AREA (CHUNABHATTI) | | 6. | CONCLUSION | | 7. | RECOMENDATIONS | | 8. | BIBLIOGRAPHY | | INTRODUCTION Toothpaste is a paste or gel dentifrice used with
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Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚ and not by the
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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Simply White reached markets; a loss of (460 million)(.8-.37)= $197800000 million in revenue and .166*197800000=- $32834800 in profit. 2 Moves and Countermoves Colgate’s competitive advantage had been its association with whiter teeth: its whitening toothpaste had been the number one seller in the market. Now‚ not only had Procter and Gamble released a superior product for whitening‚ but the heavy capital investment in research and development had allowed for a scientific way to quantify the change that
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