Subject: Durable Goods Topic: National Income Accounts Key Words: Durable Goods‚ Postponability‚ and Economic Recovery News Story: Orders for durable goods‚ which include items that range from washing machines to civilian aircraft‚ fell 7.4 percent in August. This decline followed a July gain of 9.3 percent. A large part of the August decrease came in the category of civilian aircraft‚ which fell by 42.8 percent. If civilian aircraft were taken out of the calculation‚ a fall of 0.5 percent in
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------------------------------------------------- PROJECT ON PRODUCT / MARKET SEGMENT ------------------------------------------------- ------------------------------------------------- Project Name : Rural Marketing – Solar lamps ------------------------------------------------- Case Study : Spreading Light by Frontier Markets ------------------------------------------------- Team Member : ------------------------------------------------- 1) -------------------------------------------------
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Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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Types of Marketing Strategies on Foreign Markets On the single European market‚ the development of a company marketing strategy should be preceded by a market research to identify the following elements: the potential capacity of selected segments of the market for a relevant industry‚ consumers’ tastes and needs‚ appropriate methods for entering a market (including identification of the methods employed by major competitors)‚ as well as the necessary degree of product standardisation and differentiation
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Rural-Urban differences in consumer decision making in South Africa By Mzimkulu Christopher Landu Submitted in partial fulfilment of the requirements for the degree: Master of Commerce (Research proposal) In the Department of Industrial Psychology Faculty of Economic and Management Sciences University of Fort Hare 16 August 2012 Supervisor: Professor Dr .N. Dodd ABSTRACT: The study examines Rural and Urban differences in consumer decision
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|Current Marketing Practices in Consumer Durables in | |Rural India | | | | | [pic] Contents [pic] Introduction 2 Indian Rural Market: 2 Recent shift in attention from urban to rural market: 2 Special Features of rural markets: 3 Methodology 5 Questionnaire 6 Responses 7 Respondent 1 7 Respondent
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LFE-SPRING 2011-FIVDB CHAPTER 7: RURAL MARKET ANALYSIS TANZINA AHMED CHOUDHURY (0821156) GROUP-07 2|Chapter 7- Rural Market Analysis 1.0 INTRODUCTION This paper has been written as a part of the Group Report on Spring Live-in-Field Experience‚ 2011 in FIVDB Sylhet. For practical understanding of the rural marketing system‚ we were assigned to study the rural market at Chiknagul as a sample. We visited Chiknagul in the evening on Thursday‚ the 23rd December‚ 2010‚ which was a weekly ―Haat-day‖
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Rural marketing- an untapped potential By: Mrs. Sugandha Dhillan‚ Mrs. Pradnya Bhandare Abstract: ’Go rural’ is the slogan of marketing gurus after analyzing the socio-economic changes in villages. Rural marketing is an evolving concept‚ and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach‚ promise a bright future for those intending to go rural. Rural consumers are keen on branded goods nowadays‚ so the market
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Chapter 1 outlines the background to urban - rural linkages: | 1. | It describes the recent phenomena of urban growth accompanied by increased food demand. | 2. | It describes the role of small and intermediate urban centres in facilitating exchange between the towns and the countryside. | 3. | It defines the objectives of improving linkages by making marketing interventions. | 4. | It outlines the purpose of the guide as a framework for studying market linkages. | 5. | It provides a summary
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“Relationship marketing in consumer markets Rhetoric or reality?” By: O’Malley‚ Lisa; Tynan‚ Caroline. European Journal of Marketing‚ 2000‚ Vol. 34 Issue 7‚ p797‚ 19p; (AN 3497728) Synopsis This report is based on the notions of relationship marketing relative to consumer markets This journal article (“Relationship Marketing in Consumer Markets: Rhetorical or Reality”)- focuses on the different aspects of relationship marketing and its effects on the business to consumer markets. This article
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