Marketing Strategy MKT – 306 Assignment Guide – 2013 -14 Module Leader: Sudipta Das Email: sudipta.das@sunderland.ac.uk Introduction to the Assignment: Please read all instructions and information carefully. You are required to submit your work under the University Infringement of Assessment Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet‚ and an electronic copy on CD in an envelope [hole
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Marketing Strategy 02/10/2012 Last week • Analysis before strategy. Which companies do you perceive to be market leaders? • Monday: Talked quite extensively about TomTom. o Strategy: Wants to be the biggest company of navigation devices and lead the market of products. Wants to be a market leader. • Other companies who are market leaders‚ see slide. Like Unilever‚ Coca-Cola (most market share)‚ Google‚ Apple‚ Nike. • Why are they market leaders and what has created this dominant position for them
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Market segmentation is the process of grouping buyers into different categories on the basis of their common needs‚ desires and requirements. It is the strategy of subdividing the target market into sub-groups of consumers with definable‚ distinct and homogeneous characteristics so that a different marketing programme can be set up for each group. This will result in an enhancement in the satisfaction to the consumers and profit to the marketer. According to Professor Philip Kotler‚ “Market Segmentation
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Unit 1 MIS Competitive Strategies Instructor: Mitch Raton Student: Janet Schmidt November 8‚ 2010 Introduction Today’s world of business‚ shows us many uses as well as the advantages of Management Information Systems. A great example is that of the sporting industry‚ as the uses of information technology is very different comparatively of that of the retail industry. Businesses have differences in how they deal with the competitive forces‚ four generic strategies show how businesses can
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Laptop Industry Laptop Industry Andrea Moultrie The laptop industry is evident that technology in our world today is becoming more advance. Since its increase in demand‚ laptops are becoming more personal and convenient to the needs of its owner by offering different selections of color‚ style‚ and internal hardware. Laptops are becoming more popular in households‚ businesses‚ and everyday lives. This analysis will describe growth rates‚ suppliers‚ competition‚ and customers and how they contribute
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Product – Lenovo Laptops With a total population of 5 million in 2011‚ Singapore has more than 3.37 million internet users. The country has more broadband accounts than homes with the broadband penetration rate at 148.9% in 2009‚ representing more than 5.96 million subscriptions With a total population of 5 million in 2011. This shows the high level of digital literacy in the Singapore market. Further more‚ laptops are slowly replacing desktops in terms of those studying‚ and those working whose
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DELL COMPUTER CORPORATIION | Strategy and Challenges for the 21st Century | | Table of Contents INTRODUCTION 4 1.1PC and Laptops – Cash Cow 6 1.2 Storage Solutions - Cash Cow 6 1.3 Servers and Networking - Cash Cows 7 1.4 Services - Dogs 7 1.5 Peripheral - Dogs...................................................................................................7 2. ANSOFF’S GROWTH MATRIX 8 2.1 Market Penetration ......................................................
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POSITIONING STRATEGY POSITIONING Creating a unique and distinctive image for a brand relative to the competition Brand should be perceived as different from competitors by consumers EFFECTIVE POSITIONING Meaningful to consumers Credible/believable Unique to your brand Durable over time FOCUS OF POSITIONING Attributes and benefits of the product Competition Product user Product use or application Product class Cultural symbols Jet Blue Airways Focus on the benefits of Jet Blue
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IKEA’s Marketing Strategy IKEA is a privately held‚ international home products company that designs and sells ready-to-assemble furniture. The company is the world’s largest furniture retailer. It was founded in 1943 by 17-year-old Ingvar Kamprad in Southern Sweden. As of October 2011‚ IKEA has 326 furniture stores‚ operates in 38 countries and engages 1‚500 suppliers of 12.000 products. In fiscal year 2010‚ it sold $23.1 billion worth of goods‚ a 7.7 percent increase over 2009 (http://en.wikipedia
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Case study 2-HyundaiCard’s Marketing Strategy Goal Company’s goal was to strengthen its financial services‚retail businesses and Internet fields S.W.O.T. ANALYSIS Strengths : ● Strategic alliance with GE Consumer finance (GECF)(gain cumulative expertise and Know-how‚ upgrade of creditability and financial stability) ● Unique‚ customized service via alphabet card marketing activities ● 12 finance shops ( all-in-one shop) ● Differentiated marketing based on consumer lifestyle
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