[pic] [pic] A Research Study on Rise of Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector
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outlets around the island‚ KFC outlets have become today the preferred eating spots of Mauritians‚ living and amusement spots for families and young people particularly. KFC Mission KFC Vision Read more: http://www.ukessays.com/essays/business/strategies-for-the-mauritius-fast-food-market-business-essay.php#ixzz2QWwSUPMF It is the beginning of a new era that the fast food industry has gradually breakthrough the Mauritius lifestyle. Due to the globalisation process‚ many fast food franchises are
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University School of Professional Studies MKT 302A Marketing Fundamentals Final project based on the marketing strategy of Red Bull 04/18/2014 Contents 1. Executive summary 2. Introduction the project 3. Marketing Plan 3.1 Business Mission Statement 3.2 Situation Analysis 3.3 SWOT Analysis 3.4 Objectives 3.5 Target Markets 4. Positioning 5. Marketing Mix 5.1 Product 5.2 Pricing 5.3 Place 5.4 Promotion
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this Company was later changed to Bharat Starch Industries limited. The Starch Division at Puducherry was set up in 1994-95 to manufacture modified starches for industrial uses. The Divisions have the distinction of being the only Starch Company in India to have acquired ISO-9002 certification and DSIR recognized R & D centre. Current starch producing capacity of the Company is 1‚ 01‚040 MT per annum. The Company acquired the starch business of erstwhile Bharat Starch Industries Limited (BSIL) with
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Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand‚ present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally‚ Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance‚ relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness
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Introduction 3 Objectives 3 Methodology 3 Understanding marketing mix and the four Ps 4 Marketing Mix Strategy Using Four P’s 6 Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9 Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12 Place 13 Channels 14 Transport 15 Coverage 15 Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20 Conclusion 21
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Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review Over the years‚ distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided in silos (Aaker‚ 2002). Given that finally the source of the most important allowances is financial allowance‚ a holistic analytical structure that embraces this control and esteem is needed. This
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A Project Report on “Developing a Marketing Strategy‚ leading a Corporate Social Responsibility project and Business Expansion for Equinox Labs”. ITM BUSINESS SCHOOL SUBMITED TO: - SUBMITTED BY:- Dr. Veni Nair‚ Aditya Gumma‚ PROJECT GUIDE. PGDM – 2358 EXTERNAL
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CONTENTS Topic Page No. 1. Prologue 1 2. Introduction to the Paper 1 3. PPD Background 2 4. Market Situation 2 5. Marketing Strategy: PPD 5 a. Target Market 5 b. SWOT Analysis 6 c. Value Innovation & Engineering 7 d. Holistic Communication Network 8 e. Value Pricing 8 f. Value Proposition 8 g. Value Delivery 11 h. Control Mechanism 11 i. Quality Management System 11 j. Objectively
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rom Wikipedia‚ the free encyclopedia Amazon.com‚ Inc. Amazon.com-Logo.svg Type Public Traded as NASDAQ: AMZN NASDAQ-100 Component S&P 500 Component Founded 1994 Founder Jeffrey P. Bezos Headquarters Seattle‚ Washington‚ U.S. Area served Worldwide Key people Jeffrey P. Bezos (Chairman‚ President & CEO) Industry Online shopping Cloud computing Products Amazon.com Zappos Amazon Studios Amazon Web Services A2Z Development A9.com Alexa Internet Audible.com Endless.com IMDb
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