for the Disneyland in Hong Kong. Major Pillars of Hong Kong economy It can be segmented as: Tourism from mainland China Tourism from Taiwan and Southeast Asia Tourism from Other countries Market Barrier The market barriers can be categorized into: Pricing Competition Culture The main market barrier was competition. The large amusement park in Shenzhen was a treat to the Hong Kong Disney land because the Ocean Park had become an all-rounder by then. 1.) Hong Kong Disneyland (HKD)
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many marketing and operational errors that echoed into the park’s unsuccessful opening. For example‚ EuroDisney’s advertising had emphasized Disney’s image as an alluring bit of Americana culture rather than thinking of the French customers. EuroDisney’s image-marketing did not explain to Europeans what the theme park was or what attractions it had to offer the European consumer. Advertising was so focused on the size of the park and the glamour behind it‚ that this poor marketing strategy hurt
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A Case Study Growth of tourism rate in Hongkong made by Disneyland I. INTRODUCTION As one of the world’s leading international financial centres‚ Hong Kong’s service-oriented economy is characterised by low taxation‚ near-free port trade and well-established international financial market. The currency‚ the Hong Kong dollar‚ is legally issued by three major international commercial banks‚ and pegged to the US Dollar. Interest rates are determined by the individual banks in Hong Kong
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SWOT-Analysis of Disneyland® Paris _________________________________________ Marketing for E&BE Tutorial group: 3/4 Subgroup: 2 Annett Behr (s2540363) Lino Dal Ben (s2490803) Celine van de Laar (s2477335) Janine Legtenberg (s2554747) Table of contents Introduction 2 Internal analysis 3 The market 3 Disneyland® Paris’ position and performance 3 In comparison to other amusement parks 3 Financial performance 4 Conclusion 4 Value 4 Disneyland® Paris’ marketing mix 5 Product 5 Price
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Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city’s landscape and vibrant‚ diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays‚ HK Disneyland will be competing with local and other country theme park
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Chu Hai College of High Education BBA 311 Marketing Management Group Project [pic] [pic] Table of contents 1. Executive Summary 4 2. Company Description 5 3. Strategic Focus and Plan 6 Objective 6 Vision 6 Mission 6 Non financial goal 6 Financial goal 7 Core competency and sustainable competitive advantage 7 4. Situation Analysis 9 Microenvironment 9 ? Competitors 9 ? Customers 10
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Hong Kong Disneyland (HKDL)‚ as being the fifth Disney Resort in the world under Walt Disney Company (DIS)‚ is currently in the Growth stage of Industrial Life Cycle. In this report‚ comprehensive analysis of HKDL will be presented begins with a detailed background information of the company‚ followed by its external and internal environment‚ findings included increasing inbound tourist in Hong Kong‚ low exchange rate of HK Dollars‚ global economic downturn‚ new development of Lantau Island‚ expansion
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downturn. Hong Kong Disneyland was opened on 12 September 2005. Hong Kong was soaked in an atmosphere of jubilance after the Hong Kong government successfully signed contract documents with Walt Disney Company. However‚ series of scandals and problems have popped up since the construction of the theme park‚ and these have badly affected the park’s image. This report aims to compare the benefits and drawbacks of Disneyland to Hong Kong‚ and to assess the influence of Disneyland on Hong Kong in different
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LEGEND MAIN STREET‚ U.S.A. ATTRACTIONS 1 Disneyland® Railroad 2 Main Street Cinema Main Street Vehicles* (One-way transportation only) FRONTIERLAND ATTRACTIONS 22 Big Thunder Mountain Railroad 23 Pirate’s Lair on Tom Sawyer Island* 24 Frontierland Shootin’ Exposition 25 Mark Twain Riverboat* 26 Sailing Ship Columbia* 27 Big Thunder Ranch* hosted by Brawny. (Operates weekends and select seasons only) (minimum height 40"/102 cm) DISNEY DINING 28 The Golden Horseshoe MICKEY’S TOONTOWN
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Professor Forum Hong Kong and China [pic] Name Wu Xiaoyan Student ID 52759755 The Integration of China and Hong Kong Summary Mainland Chinese come to Hong Kong (mentioned as HK below) to invest property for two reasons since 1997‚ one is to earn money and another is to migrate. But the policy that non HK people can migrate by investing property was canceled in 2010. Nevertheless‚ does the trade of real estate
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