cutting edge that has turned Nokia into the No 1 vendor still exists‚ as Nokia’s market share and revenues have been on the decline. Falling average sales prices (ASPs) and market share have had an impact and forced Nokia to further re-think its strategy towards developed and emerging markets.”1 This report gives an overview on what is happening on the mobile phone market today and analyses Nokia’s market position in the mature European market. This report includes a brief introduction to Nokia followed
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analysis 2013 Strenghts 1. World’s largest internet marketplace 2. Business model (no strong direct competition) 3. Economies of scale 4. Localization 5. Payment system 6. Brand reputation Weaknesses 1. High fees 2. No further growth strategy Opportunities 1. Growing number of mobile shoppers 2. Become a retailer 3. Increase services and product portfolio through acquisition 4. Open more online stores in other countries Threats 1. Online security : PayPal stores online shoppers’
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Subject Area- flipkart.com success story- E commerce and beyond Although India is second largest country in the world‚ it expected retail market is around US$ 450 billion which is way less than US$ 469.3 bn turnover clocked by largest retailer in world “Wal-Mart Inc.” If we take another comparison‚ for the calendar year 2012‚ Amazon.com‚ the largest retail online store in the world‚ posted a turnover of US$ 61.09 billion registering a growth of 27% over the previous year 2011. Now if compare this
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www.business-standard.com INDEX 1) Foodles in the Noodle Bowl 2) HUL`S Marketing Mantra 4M 3) Oiling the Chain 3 5 6 8 11 14 16 19 21 23 26 28 30 32 34 37 40 43 46 49 52 54 55 57 59 26) Pepsodent fights on 27) Prickly Competition to beat the heat 28) Clash of the Teutons 29) Three screens & the cloud 30) Coming out of the Closet 31) Match on for Videocon 32) Reebok Straddles Mass & Class 33) IITS Slip in Asian University rankings 34) Ad Fest or War Fest 35) Idiots lead the pack 36) Amrutanjan:
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Marketing Strategy for Procter & Gamble’s Tide® Liquid Laundry Detergent Measure Trigger Paul Lane Marketing 1001 Professor Norman Hansen February 20‚ 2010 Abstract Procter & Gamble (P&G) and its competitors package laundry detergents in various sizes and packaging alternatives. Tide® liquid laundry detergent is available in sizes ranging from 40 ounces (25 loads) to 150 ounces (96 loads). Current packaging requires lifting and pouring from bottles weighing over nine
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doing well from the business perspective as they are ruling the roost from the Unilever’s stable. Let us analyze the ticks and crosses‚ just to understand where they should do things in an innovative way or stick to the old formulas. * Their marketing campaign for a DOVE according to me was brilliant‚ because Beauty is something which should be accessible to everyone and especially to people who get a feeling that Beauty is defined by Tall and thin. * Dove is a product related to beauty and
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A creative‚ tactical idea for Kohl’s is to have the store play different playlists or musical genre’s in each of the departments throughout the store to better reach our target audiences‚ so in the women’s‚ men’s‚ girls‚ boys‚ and kitchenware sections there will be a hand selected playlist playing for each that will not only draw the attention of our target audience‚ but draw them into that department to create a positive shopping experience. We will determine the songs to be played for each area
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“The fusion of Tradition and Innovation” 0 Letter of Transmittal Mr. Anup Chowdhury Lecturer BRAC Business School 66 Mohakhali‚ Dhaka-1212. Subject: Letter of Transmittal Dear Sir‚ With great pleasure I am submitting my final report on ―Aarong‖. I have found this study of the report to be quite interesting‚ beneficial and insightful. I have tried my level best to prepare an effective & creditable report. The report contains description
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to maximize business efficiency) to be value-driven (where the retailer offers good value to the customer and has prices appropriate for the level of products and customer service) and to be goal-oriented (the retailer sets goals and then uses its strategy to attain them). I have joined Pure Yoga for over a year and a half and it is one of my favourite retailers in Hong Kong. For the application of retailing concept‚ to be customer-oriented‚ Pure Yoga is trying to offer students the most-rewarding
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Last week we applied the marketing process to a given company which was Jetstar. Firstly we sought to understand the marketplace and the customer needs and wants. We decided that Jetstar’s market was the low cost airline offering very low cost flights in Australia and abroad. The customers in that market are really after the cheapest flight possible while realising that they are sacrificing the comforts provided by a full service airline. Their basic needs and wants ultimately come down to the
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