study the marketing strategies of leading players. • Study the entry strategies of global car manufacturers in India. • Examine and analyze the marketing mix of Hyundai Motors in the Indian passenger car industry. • Compare and contrast the marketing strategy of Hyundai with other leading players in the Indian passenger car industry Contents: Keywords: Case‚ Hyundai Motors‚ Indian Passenger Car Industry‚ Foreign Car Manufacturers in India‚ Marketing Small Cars in India‚ Marketing Mix‚ Positioning
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“The fusion of Tradition and Innovation” 0 Letter of Transmittal Mr. Anup Chowdhury Lecturer BRAC Business School 66 Mohakhali‚ Dhaka-1212. Subject: Letter of Transmittal Dear Sir‚ With great pleasure I am submitting my final report on ―Aarong‖. I have found this study of the report to be quite interesting‚ beneficial and insightful. I have tried my level best to prepare an effective & creditable report. The report contains description
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Pricing Strategy Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business. As is known‚ pricing is one of the most important steps for business plan which needs good research‚ calculations and formulations. There are different pricing strategies to put into effect due to the market and product conditions‚ such as premium pricing‚ penetration pricing‚ economy pricing‚ price skimming(Voice
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We discussed why so many businesses are failing to achieve results with their marketing efforts. It was clear to me that the reason for their lack of success was they are pitching‚ not educating. There is a misconception that as a marketer the most important function is to promote our products and services. In fact‚ main focus should be to establish that we are knowledgeable and can be trusted. So‚ what do I mean? Most of us don’t do business with people we don’t trust. Even if we have the lowest
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BSBMKG514A Implement and monitor marketing activities [ Revision Number: 1 ] BSBMKG514A Implement and monitor marketing activities Modification History Not applicable. Unit Descriptor Unit descriptor | This unit describes the performance outcomes‚ skills and knowledge required to implement marketing activities described in a marketing plan‚ to monitor their effectiveness in meeting organisational marketing objectives‚ and take actions to improve marketing performance.No licensing‚ legislative
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Case study 2-HyundaiCard’s Marketing Strategy Goal Company’s goal was to strengthen its financial services‚retail businesses and Internet fields S.W.O.T. ANALYSIS Strengths : ● Strategic alliance with GE Consumer finance (GECF)(gain cumulative expertise and Know-how‚ upgrade of creditability and financial stability) ● Unique‚ customized service via alphabet card marketing activities ● 12 finance shops ( all-in-one shop) ● Differentiated marketing based on consumer lifestyle
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Global Marketing Strategies Jody Ankabrandt INT 640 Multinational Marketing Strategies Professor Dr. Ike Ugboaja March 8‚ 2015 Introduction Doing business is fast becoming global in today’s world due to technology‚ transportation and communication opportunities. In this fast moving economy and globally connected world‚ there always exists the prospect of discovering an unfulfilled customer need and then marketing a product to satisfy those needs. While some company’s prefer to remain
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iPhone Marketing Strategy iphone marketing strategy Iphone marketing strategy – Just like just about all Apple company advertising‚ the actual apple iphone online marketing strategy is extremely obvious‚ easy as well as smart. Using the basically apple company image‚ Apple company targets the actual real revolutionary type of their own items without having all of the “fluff”. The actual apple iphone was launched through Apple company within 06‚ 2007. The actual ground-breaking type of the actual
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro‚ HMIL had emerged as the second largest car company in India. The case describes in detail the entry‚ product‚ pricing‚ distribution and promotional strategies of HMIL. The case briefs the challenges faced
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