1.1 BACKGROUND & RATIONALE OF THE STUDY: Nestlé Bangladesh Limited is a leading food company with lots of global strategic brands operating in Bangladesh. NIDO is one of the strategic brands of Nestlé Bangladesh Limited. In Bangladesh‚ NIDO is one of the largest profit-making categories of Nestlé Bangladesh Ltd. To reach to more consumers and to better satisfy the needs‚ NIDO is trying to implement some of the exceptional promotional programs such as ‘Ashun NIDO Pushti Jagate’ and ‘NIDO Growth
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Budget: Nuts & Bolts Boost to infrastructure for urban poor Allocation for Jawaharlal Nehru National Urban Renewal Mission is being stepped up by 87 per cent to Rs 12‚ 887 crore. To improve the lot of the urban poor‚ the Budget allocated for housing and provision of basic amenities is being increased to Rs 3‚973 crore. This includes the provision for Rajiv Awas Yojana‚ a new scheme announced by the President of India. This scheme‚ the parameters of which are being worked out‚ is intended
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rom Wikipedia‚ the free encyclopedia Amazon.com‚ Inc. Amazon.com-Logo.svg Type Public Traded as NASDAQ: AMZN NASDAQ-100 Component S&P 500 Component Founded 1994 Founder Jeffrey P. Bezos Headquarters Seattle‚ Washington‚ U.S. Area served Worldwide Key people Jeffrey P. Bezos (Chairman‚ President & CEO) Industry Online shopping Cloud computing Products Amazon.com Zappos Amazon Studios Amazon Web Services A2Z Development A9.com Alexa Internet Audible.com Endless.com IMDb
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My earliest impression of medicine occurred when my mother repeatedly required the assistance of physicians in dealing with her chronic migraine headaches. Her doctors were always there for her‚ day or night. The respect that my parents bestowed on doctors‚ and the doctors’ ability to ease suffering‚ sparked a desire to one day become a physician myself. This was an ambitious goal for someone coming from a family in which no one had obtained a professional degree. However‚ my traditional family-oriented
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Marketing Strategy and Corporate Strategy in the automobile industry A marketing strategy may be described as a process that allows a company to direct its meager resources towards the biggest opportunities with an aim of increasing profits‚ sales and also attain sustainable competitive edge. Corporate strategy on the other hand targets the overall scope and purpose of a company in meeting the expectations of the stakeholders. This forms a very vital level since it is highly influenced by the various
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Difference Between Marketing Strategies & Sales Strategies In order to maximize your business bottom line‚ both marketing strategies and sales strategies need to be implemented correctly. Strategic marketing provides the prospects and leads while strategic sales close the deals to provide revenue to keep your business operating in the black. Often‚ in some smaller business‚ the same person is fulfilling both roles. However‚ when possible‚ it is best to have more specialized people create and
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About Avon Avon is the world’s leading direct seller of beauty and related products‚ reaching women in over 120 countries through over 6.2 million independent sales Representatives. 2009 saw Avon celebrate its 50th Anniversary in the UK. Avon UK has gone from strength to strength and now is one of the top beauty brands in the country‚ providing its customers with innovative‚ stylish‚ and great value products. Avon offers an extensive range of products including make-up‚ skincare‚ fragrance‚ jewellery
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NESTLE- A CASE STUDY The product‚ packaging and communication have been revamped. The re-launch campaign‚ which has the tagline‚ ’Kaafi Hai’‚ targets college-goers. After a lengthy hiatus of six years‚ Nestlé has re-launched its chocolate brand‚ Bar One. During this period‚ Nestlé Bar One has been available in the market‚ but was not advertised at all. |[pic] | B Kannan‚ general manager‚ chocolates and confectionery‚ Nestlé India
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0975-5853 Marketing Strategies of Retail Stores: An Evaluation of Grocery Shops of Dhaka City By S. S. M Sadrul Huda‚ Mahmud Zubayer‚ Omar Faruq East West University Abstracts - The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a general assumption that people of different income levels live in different areas. Based on this assumption this study was conducted to identify the differences in the grocery shop owners’ marketing strategy due to
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Delhi‚ SAMSUNG India has widespread network of sales offices all over the country. SAMSUNG India is the hub for SAMSUNG’s South West Asia Regional operations. The South West Asia Headquarters looks after the SAMSUNG business in Nepal‚ Sri Lanka‚ Bangladesh‚ Maldives and Bhutan besides India. SAMSUNG India which commenced its operations in India in December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country. From being a virtually
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