INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service‚ the target market‚ and the competition. Pricing your product is an important step that must begin with an understanding
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Marketing Mix Product The first market mix element is Product. A product is anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want.Product decision normally base on brand name‚ Functionality‚ Styling‚ Quality‚ Safety‚ Packaging‚ Repairs and Support‚ Warranty‚ accessories and Services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚which
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Elements of Marketing Mix "A typical marketing mix includes a product‚ offered at a price‚ with some promotion to tell potential customers about the product‚ and a way to reach the customer ’s place" (Perreault & McCarthy‚ 2004‚ pg. 36). A company will use the marketing mix in order to control variables in marketing to satisfy a target group. This paper will describe the four elements of the marketing mix; product‚ place‚ price‚ and promotion. In addition‚ the four elements of the marketing mix will be
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Marketing mix: From the view of marketing the concept of marketing mix is basically known as the strategy of –“Putting the right product in the right place‚ at the right price‚ at the right time”. In other words marketing mix is the combination of- product‚ price‚ place & promotion. This is a consumer based marketing strategy. Companies use this strategy to outperform their competitors by providing superior value to the customers. We are going to discuss about the marketing mix of
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business opportunites for Mimco and also investigate what the objectives are of these opportunites and what stragagies will be implemented to generate sales and revenue growth. 1.0 Mimco Environmental Analysis 1.1 External Macro Influences Marketing Environment Category | Specific Trend‚ Change or Event | Monitoring Information Source | Demography | More women are choosing careers over family‚ therefore they have more disposable income. The median age for women to get married today is
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1. Read following paragraph and explain the process this firm might go through to reach this specific marketing strategy - how and why this company reach to use this decision. Also explain results this firm may get from using this specific marketing strategy. In addition‚ recommend any modification of strategy based on SWOT analysis. Bakery chain Tous Les Jours introduces two varieties of "Kim Yu-na bread‚â named after the popular Korean figure skater. The flavors‚ chosen by Kim herself‚ are
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necessary for BMW to find a useful marketing mix. A survey and two interviews were conducted and the Internet was used to search for some data as methods to gain the result. The findings will show the marketing mix of its major competitor and talk about two marketing mixes and a SWOT analysis for BMW. The strengths of two marketing mixes and the errors of research would be discussed. In the conclusion‚ there would be a judgment about the preferred marketing mix. 1.0 Introduction The purpose
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take effective measures to deliver and communicate the chosen position to target consumers. Marketing mix efforts should be synchronized to back the positioning strategy. If the company wants to build a position on better quality and service‚ it must first take necessary action to deliver that position. Tactical details of the positioning strategy must be worked out to guide the designing of marketing mix-product‚ price‚ place and promotion. A company that chooses a “high-quality position” must produce
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PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has been planed to be have a comprihenshive understandingof thecompany‚and the industry and compitator‚and to understand marketing as a function .Shampoo:Shampoo in India was derived from the Hindi
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process of marketing 1.1 explain the various elements of the marketing process 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation Marketing orientations LO2 Be able to use the concepts of segmentation‚ targeting and positioning 2.1 show macro and micro environmental factors whichinfluence marketing decisions 2.2 propose segmentation criteria to be used for products in different markets 2.3 choose a targeting strategy for a selected
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