ROLE OF THE NCC NCC was firstly started in 1666 in Germany. The NCC in India was formed with the National Cadet Corps Act of 1948. It was raised on 15 July 1948. The origin of NCC can be traced back to the ‘University Corps’‚ which was created under the Indian Defence Act 1917‚ with the object to make up the shortage of the Army. In 1920‚ when the Indian Territorial Act was passed‚ the ‘University Corps’ was replaced by the University Training Corps (UTC). The aim was to raise the status of the
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represented almost the same cross the world but it is never identical from one country to another (Aaker; Joachimsthaler‚ 1999). That means global brands do not need to be identical in all markets‚ the adaptation might be involve partly in global marketing strategy. According to Wright et al (2007)‚ brand name‚ advertised benefit and perceived reputation are three components creating the world wide recognition of global brands. However‚ there is a debate that brand awareness is not enough for multinational
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14 2.1 Mission 14 2.2 Objectives (SMART) 14 2.3 Segmentation‚ Targeting & Positioning (STP) 14 2.4 Marketing Mix (7P’s) 16 Implementation & Control 17 Conclusion 17 Appendices 18 References 25 Executive Summary This report provides an analysis and evaluation
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Chapter 1 an overview of marketing Two facets of marketing: 1. A philosophy‚ an attitude‚ a perspective‚ or a management orientation that stresses customer satisfaction. 2. Marketing is an organization function and a set of processes used to implement this philosophy. American Marketing Association Definition of Marketing Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners
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introduction of the study Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the
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This internship report entitled “Banking Practice & Guiding Laws thereof: NCC Bank Perspective.” has been started at the November 2011 under the instruction of our honorable intern supervisor & instructor Syed Shamsir Hossain. Asst. Vice President & Manager for the partial fulfillment of the requirement. 1.2. Objectives of the report Main objective of the report is to analyze the “Banking Practice & Guiding Laws of NCC Bank Ltd.” Moreover‚ the study also embodied the following specific objectives:
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MBA Programme Internship Report On ASIA GREEN DEVELOPMENT BANK LTD. Submitted by Ma May Zun Oo 1MBA - 72 Content Page No. Acknowledgement - I. Introduction to Banking 1.1 Introduction 1 II. Organization Overview 2 2.1 Background history of AGD Bank Ltd.‚ 2 2.2 Business Model 2 2.3 Motto 2 2.4 Location 2 2.4 Organization chart of AGD Bank Ltd. 3 III. Banking Services and products 4 3.1 Accepting Deposits 4
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Loans and Investments analysis of BASIC Bank Limited By Khandorker Emadul Islam ID – 0810275 An Internship Report Presented in Partial Fullfillment Of the requirement for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH September 2012 Table of Content The Title Page …………………………………………………………………………………….I Approval Page ……………………………………………………………………………………II Executive Summary ……………………………………………………………………………..III Methodology……………………………………………………………………………………..IV
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PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix
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