STRATERGIC MANAGEMENT TERM PAPER ON MARUTI SUZUKI INDIA LTD. ALWIN SAKRI MBA III SEM ‘A’ SECTION 1PI11MBA14 PESIT-BANGALORE INTRODUCTION 1981- MARUTI UDYOG LTD was incorporated on under the INDIAN COMPANIES ACT‚ 1956. 1982- License and Joint
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Famous samurai In 1408 shôgun Yoshimitsu died and was won by Yoshimochi (1385-1428). Some years after he came to power‚ Yoshimochi decided to replace the head of the Yamana with one of his favourites‚ a Akamatsu Mochisada‚ said to be the shôgun’s lover. Learning of the plan‚ Mitsusuke departed Kyôto in 1427 and himself in Mimasaka. Yoshimochi said the act bad and called for his lieutenants to prepare for battle.Yoshimochi’s managed to talk the shôgun out of the business‚ making an embarrassing
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February 1981‚ though the actual production commenced in 1983 with the Maruti 800 Maruti Suzuki is India’s number one leading automobile manufacturer and the market leader in the car segment‚ both in terms of volume of vehicles sold and revenue earned Until recently‚ 18.28% of the company was owned by the Indian government‚ and 54.2% by Suzuki of Japan. Later Indian Govt. sold its shares to F.I.I.’s. Maruti Suzuki has two manufacturing facilities in India: Gurgaon and Mandal near Ahmedabad. The Brand
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PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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Maruti Suzuki Vision and core values SNAPSHOT | Date of Establishment | 1981 | Revenue | 0 ( USD in Millions ) | Market Cap | 406250.880869 ( Rs. in Millions ) | Corporate Address | Plot No 1‚Nelson Mandela Marg‚Vasant KunjNew Delhi-110070‚ Delhi www.marutisuzuki.com | Management Details | Chairperson - Rc Bhargava MD - S Nakanishi Directors - Amal Ganguli‚ Davinder Singh‚ Davinder Singh Brar‚ Hirofumi Nagao‚ Kazuhiko Ayabe‚ Keiichi Asai‚ Kenichi Ayukawa‚ Kinji Saito‚ Manvinder
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8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix
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What is Offensive Marketing? When more than one company offers the same kind of product‚ each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share‚” and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. (See also Flanking Marketing) In the above case of the motorcycle business of the mid-to-late 20th century‚ the Harley Davidson Company saw its market share
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TOPIC 1: MARKET-DRIVEN STRATEGY 1.1 THE STUDY OF STRATEGIC MARKETING (Page 2-3) ACTIVITY 1.1 (Page 3) Research a Malaysian company that you believe has been adopting market-driven strategies. Identify those strategies. Why do you consider this company to be successful? SEFF-CHECK 1.1 (Page 3) In your own words‚ define strategic marketing. Strategic marketing is a “market-driven process of strategy development‚ taking into account a constantly changing business environment and the need to
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MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment‚ particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace‚ spanning numerous and sometimes wholly unrelated industries. Accordingly‚ a plan is required in order to effectively manage such products. Evidently‚ a company needs
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Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website‚ including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona
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