AJNRR Consulting Virgin Blue Holdings A Strategic Analysis Prepared by: Andy Ley Joachim Brastein Nathan Westgarth Rishi Dave Ron Stanley * * Contents 1. Executive Summary 2 2. Virgin Blue Now 3 2.1 Introduction 3 2.2 Virgin Blue Overview 3 2.3 Virgin Blue’s Current Strategy 3 3. Outside Virgin Blue 4 3.1 Macroenvironment 4 3.2 Industry Analysis 4 4. Inside Virgin Blue 6 4.1 Resources 6 4.1 Capabilities‚ Distinct Competencies
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VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &
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business benefits associated with cultural diversity thus the authors gained information from the in-depth interviews showed evidence that integrating cultural diversity into an organisation is not an easy process‚ but must be part of a long-term strategy to be effective. Cynthia‚ M. P. & Alan‚ W. L. (1983). Academy of Management Journal. Managerial Work: the influence of hierarchical level and functional specialty‚ 26(1)‚ 170-177. In this journal article Cynthia et al. analyze the importance
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Business Strategy Focuses on improving the competitive position of the company’s or business unit’s products or services within the specific industry or market segment that the company serves .It has a double impact on the overall performance of the company do either corporate or industry effects. Porter’s Competitive strategies Competitive Strategies Lower Cost | Differentiation | Cost Leadership | Differentiation | Cost Focus | Differentiation Focus | Cost leadership : Virgin Blue
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Executive Summary This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue‚ both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business‚ leisure and family market but however‚ it will ultimately be the service companies‚ and their associated marketing strategies and techniques which‚ will establish the difference between the market ‘leader’ and the market ‘loser’. This analysis
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Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue oceans mean that one industry has not existed in the world. This is an unknown market space in the industry. In the market space‚ there has no competition or just a little competition. In blue oceans strategy‚ market demands come from innovation rather than fierce competitions. From the perspective of company‚ Blue ocean strategy
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Virgin Group’s brand manual says "Our people come first." Virgin realizes the importance of employees in the success of the company. They develop loyalty from their own employees in order to build their reputation. Environmental and Organizational Strategic Issues Virgin Group finds new ways to lead the airline industry on environmental issues. The airline’s brand new fleet is one of the most fuel and carbon efficient fleets being operated in the world. The Virgin Group has also plan to
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School of Management MSc Programmes Module Leader: Dr. Laura A. Costanzo Academic Year: 2010-2011 |Industry |European Airline Industry | |Company |Virgin Atlantic Airways | STRATEGY MODULE COURSEWORK |Student URN |MSc Programme |Surname & First Name | |6098320 |Management Information Systems
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Virgin Active is one of the largest health club businesses in the world‚ with over 170 clubs and more than 900‚000 members spread across the UK‚ Italy‚ Spain‚ Portugal and South Africa. Virgin Active is currently developing sites across Australia. The Virgin Active club located at 138 Bourke St‚ Melbourne officially opened in May 2009. Virgin Active opened its first Australian club in French’s Forest‚ Sydney in December 2008. Virgin Active offers convenient class times as well as fast classes for
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BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 1 TESLA: A BLUE OCEAN MARKETING STRATEGY Matthew Gazda‚ Vanessa Granville‚ and Ryan Schupp Marketing Strategy BU.450.710.52 Johns Hopkins University May 8‚ 2014 BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 2 Executive Summary Tesla is an innovative electric car manufacturer that intends to overturn the current gaspowered vehicle industry. CEO Elon Musk has masterminded a product that will compete
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