Study Report‚ Palm Inc. BACKGROUND: Jeff Hawkins founded Palm Computing Inc‚ a hand-held computer business‚ in 1992 which has since changed names (Yoffie & Kwak‚ 2001). In 1999 it changed to Palm Inc (Yahoo Finance‚ 2006). The case study concentrated on Jeff Hawkins‚ the founder of Palm‚ and Donna Dubinsky the former CEO of the company. These two left Palm in 1998 and founded a company called Handspring‚ the only company as of 2001 to take a meaningful share of the market away from Palm (Yoffie‚
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CHAPTER 1 1.0 Executive Summary As of late 2013‚ Golden Palm Tree Iconic Resort & Spa will be undergoing a rebranding exercise that will result in name change to AVANI Sepang Goldcoast Resort because of the joining to AVANI Hotels & Resorts. (Golden Palm Tree Resort & Spa Sdn Bhd‚ 2013) The group is now investing heavily in infrastructure as well as in building new hotels and resorts whilst renovating and refurbishing existing properties. However‚ they still lack other
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THE DUBAI PALMS: CONSTRUCTION AND ENVIRONMENTAL CONSEQUENCES ETHAN POLIE In the late twentieth century‚ the Middle Eastern nation of the United Arab Emirates (UAE) began to make plans to distance itself from the petroleum industry that dominates most of the Persia. Driven by the fact that internal experts believe the country’s oil reserves will be depleted by the year 2012‚ the UAE is attempting to transition to a service industry‚ with a major focus on tourism‚ retail‚ and entertainment. In order
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INTRODUCTION In 2009‚ HyundaiCard’s vice-president of marketing Jae-Woo Park met with several other marketing managers to discuss new strategies for the HyundaiCard in Korea. HyundaiCard entered the Korean credit card industry in 1999; they initially started with their “M” card that was targeted to their customers buying an automobile. This card proceeded to be a success and jump started their dive into the credit card industry to a full. Although the card was a success‚ HyundaiCard suffered
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HP Slogan: “Everybody On” — the new HP slogan. “Seamless‚ secure‚ context-aware experiences for a connected world.” "What you care about‚ we care about" Segment Home (19) HP ENVY 4-1000 Notebook PC series HP ENVY Ultrabook 4-1000 HP Spectre XT Ultrabook 13-2000 Ad: http://www.youtube.com/watch?v=C50hcfYCo58&feature=related HP ENVY 6-1000 Notebook PC series HP Pavilion dv4-5100 Entertainment Notebook PC series HP ENVY Sleekbook 4-1000 HP ENVY 15-3200 Notebook PC series HP Pavilion
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1) What did Palm do to create a winner-take-all market for itself? Ans. After only 18 months on the market‚ Palm shipped its one-millionth unit in late 1997‚ breaking an industry record for the fastest time to one million units for any computer hardware product. At the end of 1997‚ Palm held more than two-thirds of the market. While 500‚000 Windows CE based devices were shipped to retailers of distributors in 1997‚ only about half of those were sold to consumers. In order to come to this level
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How NESTLE adopt Macro Environment strategies in Pakistan Within the rapidly changing global picture the company must monitor six major macro environment forces: Demographic‚ Economic‚ Social-cultural‚ Natural‚ Technological and Political-Legal. 1. Demographic Environment: * Demographic Environment includes population‚ region‚ age‚ gender‚ education level‚ etc Nestle Pakistan has adopted many marketing strategies according to the demographic environment. It has created awareness of their
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Report on Dell Marketing Dell Marketing Introduction Dell Inc is a multinational information technology corporation based in Texas‚ United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world‚ and bearing the name of its founder Michael Dell‚ it employs more than 96‚000 people across the world. Dell has grown by inorganic and organic means since its inception. Some of the notable mergers and
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LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand ’s core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap‚ and how handwash can help kill invisible‚ disease causing germs. It guarantee’s protection to everyone
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International Marketing and research | Marketing Plan | Altoids | 5/26/2009 | | Executive summery This marketing plan is based on Altoids‚ which in an American product introduced into Australian market. Altoids are produced by Wrigley a US based company. In order to increase the market share Altoids will be introduced into Australian market through retailers by distribution and promotion. The PEST and SWAT analysis states that there
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