Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic
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Marketing principles PRODUCT/ SERVICE CHOSEN: SINGTEL MOBILE YOUTH PLAN 2012 [pic] Submitted By: Khairul Anwar (Group Leader) Yiwen Lim Wayne Tan Darren Loh Jonathan Executive Summary: Content Page Company Mission The mission statement of Singtel Telecommunications Limited (Singtel) ‚ taken from their company’s website is as follows “Breaking Barriers‚ Building Bonds”. The company enables communications by breaking barriers and building bonds
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1. Introduction and Literature Review (Secondary Data Analysis) This project focuses on the benefits and importance of capitalizing digital spending habits of the Millennial Generation‚ also known as Generation Y. It has been developed to assist firms in increasing online sales. The study begins with a situation analysis of the Millennial Generation. This includes the macroenvironment comprised of demographic‚ economic‚ sociocultural‚ political/legal‚ and technological trends that impact this
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COURSE NAME: “PROJECT CYCLE MANAGEMENT: PROJECT IDENTIFICATION AND SELECTION PHASE” ATLANTIC INTERNATIONAL UNIVERSITY (AIU) TABLE OF CONTENTS Acronyms: 2 1. Introduction: 3 2. Understanding of Project and Project Cycle Management (PCM) 4 2.1 What is project? 4 2.2 What is project management? 6 2.3 What is Project Cycle Management? 7 2.3 What are the phases of the project cycle? 8 3. Analysis: Project Identification & Selection
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x Marketing Project Marketing Project Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Content Title | Page Number | Introduction | 2 | Research | 2 | Marketing Mix | 6 | Conclusion | 6 | Bibliography
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Tutor Course Date Rogers Chocolate marketing strategy Primary Market The target customers of the products from Rogers chocolate were mainly affluent customers that sought luxury from the prestigious and uncommon gift items. These were mainly tourists and other cruise ship visitors. Another target is customers who have an emotional attachment to Rogers chocolates. These people have been using Rogers chocolates as special gifts for their loved ones during special events. Through careful tending
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and 200 g tub. The kit comprises a Flora pencil‚ an eraser‚ sharpener‚ six-inch scale and labels as a result market share of Sil jams went up from 9.6%to 15.1%. • Interacted with targets in parenting &motherhood‚ women‚ men‚ bargain shopping and marketing &advertising communities through word of mouth messaging‚ digital PR‚ and micro-blogging to build awareness and drive video views. • Created an official initiative used to promote campaign initiatives and build brand recognition.. • In 2002‚ as
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fantasizing. Their fantasy was turned into reality in the Liril ad. At least 30 years ago‚ a team of managers appointed by Jagdish Chopra‚the then marketing director of Hindustan UniLever (HUL)‚ to create freshness soap in premium price segment attempted a blue soap that promised fresh mountain breeze. A brainstorming session steered by late marketing guru shunu sen was held to find out what freshness meant: like walking barefoot on marble being sprayed with a jet of water‚ like icy blue and the
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Introduction to the project The purpose of this project is to introduce ourselves to the academic institution providing the quality education and training to produce the qualified manpower in the Hotel Management and Tourism industry. For the completion of this project we have chosen Nepal Academy of Tourism and Hotel Management (NATHM) College. Our study basically focuses on the analysis of market opportunities the college is gaining and may have in the respected industry market and the competition
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