Early marketing strategies: Videocon offered brand at affordable cost‚ which gave strength to their marketing activities. They mapped their marketing platform and established each segment with prompt marketing communication to the customers. Their multi-brand strategy helped them present at higher-end‚ mid-end and to the lower end segments to tap huge urban and rural area. Entertainment and sports have been their major sectors for advertising and promotional strategies. With sponsorship in Cricket
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pricing‚ etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first‚ and then lowers the price over time where a new‚ innovative‚ or much-improved product is launched onto a market. The objective with skimming is to “skim” off customers who are willing to pay more to have the product sooner; prices are lowered later when demand from the “early adopters” falls. The success of a price-skimming strategy is largely dependent on the inelasticity
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Cement Sector Prepared by: 1) Ritika Khare 2) Divya Nangia 3) Vidya Rajgopal 4) Pawan Thakare 5) Dhananjay Limaye 6) Mrugen Shah 1) Nature of the Industry CEMENT The word Cement has come from the Roman word ‘Opus Caementicium’. In general‚ the word cement means binder- a substance‚ which when gets set and hardens‚ binds itself independently with other substances. Joseph Aspdin‚ a British stonemason‚ invented cement way back in
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Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational strategy construct
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DEPARTMENT OF ECONOMICS PERFORMANCE OF INDIAN CEMENT INDUSTRY: THE COMPETITIVE LANDSCAPE By L. G. Burange Shruti Yamini WORKING PAPER UDE(CAS)25/(9)/3/2008 APRIL 2008 2 DEPARTMENT OF ECONOMICS UNIVERSITY OF MUMBAI Vidyanagari‚ Mumbai 400 098 Documentation Sheet Title: PERFORMANCE OF INDIAN CEMENT INDUSTRY: THE COMPETITIVE LANDSCAPE Author(s): L. G. Burange Shruti Yamini External Participation: ----Contents: 41 P‚ 12 T‚ 8 F‚ 28 R. No. of Copies: 100 WP. No.: UDE(CAS)25/(9)/3/2008
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
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1996‚ A Review of Work Based Learning in Higher Education. Quality Support Centre (Open University) Brennan‚ J and McGeever‚ P. 1987‚ CNAA Graduates: their Employment and their Experiences after College Collings‚ J and Watton‚ P‚ March 2000‚ JEWELS Project: Learning through Independent Work Experience - Final Report. JEWELS/DfEE Dalin‚ P‚ 1983‚ Learning from Work and Community Experience: NFER-Nelson DfEE. 1998‚ Graduate Skills and Small Businesses‚ Higher Education Employer Division Duckinfield‚ M
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TWIGA CEMENT Twiga cement is a company of Tanzania that manufactures Portland cement. The company’s objective is manufacturing‚ selling and distribution of high quality construction cement in Tanzania. Today the company remains the market leader in the cement industry in Tanzania. Twiga cement is produced in grades of Twiga Ordinary and Twiga Extra. The company’s marketing environment consists of forces outside marketing that affect marketing management’s ability to build and maintain successful
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BUSINESS AND MANAGEMENT COURSE CODE: BBSG4103 COURSE TITLE: MARKETING MANAGEMENT & STRATEGY NAME: AHMED NAWAZ RASHEED STUDENT ID NO: S 10321785 ID NUMBER: A 003000 EMAIL ADDRESS: email.nawa@gmail.com TUTORS NAME: AIMINATH LAILA LEARNING CENTRE: VILLA COLLEGE [AHMED NAWAZ RASHEED] S10321785 INTRODUCTION The objective of this assignment is to prepare a situation analysis‚ SWOT analysis and to formulate segmentation strategies for a company or firm operating in the Maldives. The company
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