THE MARKETING PLAN PROPOSAL Getting started: The marketing plan is for either a new product/service and /or product service already in existence. Specifically it is an expansion upon the planning process described in chapter 2 and how it might be implemented. This is a group project. All of you would be a part of group working on Marketing Plan assignment. Each group will develop a marketing plan for some existing or planned profit oriented or non-profit business. I want one proposal per group
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The Gathering Church is the subculture I will be observing. The church is a non-denominational Christian group. This means that we do not really fall under any specific branch of Christianity. Everything they teach is strictly from the bible. All of our beliefs are also straight out of the bible. We believe that God is God‚ that he is holy and sovereign. We believe in the trinity which is composed of transparent persons‚ The Father‚ The Son and The Holy Spirit. We believe Jesus Christ is our savior
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Bashundhara Steel and Engineering Limited The current boom of the Shipbuilding Industry is in the rise globally due to high demand for building new ships‚ This has helped Bangladesh to attract the attention of international shipping companies and this seeimed‚ a new scope for economic development for the country. Bashundhara Group‚ a renowned Group of Companies‚ planned to contribute by entering into International Shipbuilding Industry. The group was involved in this sector as Bashundhara Steel
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INTRODUCTION In 2009‚ HyundaiCard’s vice-president of marketing Jae-Woo Park met with several other marketing managers to discuss new strategies for the HyundaiCard in Korea. HyundaiCard entered the Korean credit card industry in 1999; they initially started with their “M” card that was targeted to their customers buying an automobile. This card proceeded to be a success and jump started their dive into the credit card industry to a full. Although the card was a success‚ HyundaiCard suffered
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Marketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago‚ the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product‚ Sonic 1000 PDA. The Sonic 1000 offers wireless networking‚ digital technology‚ dual phone use‚ 20 gigabytes of memory‚ four megapixel camera‚ and voice recognition
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We discussed why so many businesses are failing to achieve results with their marketing efforts. It was clear to me that the reason for their lack of success was they are pitching‚ not educating. There is a misconception that as a marketer the most important function is to promote our products and services. In fact‚ main focus should be to establish that we are knowledgeable and can be trusted. So‚ what do I mean? Most of us don’t do business with people we don’t trust. Even if we have the lowest
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BSBMKG514A Implement and monitor marketing activities [ Revision Number: 1 ] BSBMKG514A Implement and monitor marketing activities Modification History Not applicable. Unit Descriptor Unit descriptor | This unit describes the performance outcomes‚ skills and knowledge required to implement marketing activities described in a marketing plan‚ to monitor their effectiveness in meeting organisational marketing objectives‚ and take actions to improve marketing performance.No licensing‚ legislative
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Case study 2-HyundaiCard’s Marketing Strategy Goal Company’s goal was to strengthen its financial services‚retail businesses and Internet fields S.W.O.T. ANALYSIS Strengths : ● Strategic alliance with GE Consumer finance (GECF)(gain cumulative expertise and Know-how‚ upgrade of creditability and financial stability) ● Unique‚ customized service via alphabet card marketing activities ● 12 finance shops ( all-in-one shop) ● Differentiated marketing based on consumer lifestyle
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Bing Section I: Introduction Bing is a web search engine from Microsoft Corporation. Unveiled in May 2009‚ Bing claimed as a “decision engine” to help people more easily navigate through the overload amount of information to come up with better decisions in purchasing‚ planning a trip‚ researching a health condition or finding a local business. However‚ things seemed not as easy as it was expected. The idea of it being a “decision engine” doesn’t do a great deal to mask the truth that Google
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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