"Marketing stratergy of samsung" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 10 of 50 - About 500 Essays
  • Powerful Essays

    Samsung Electronics

    • 3587 Words
    • 13 Pages

    CASE ANALYSIS MEMO TO:  Samsung Management                FROM: Team 3           DATE:  March 27‚ 2014        SUBJECT:  Samsung Case Analysis Executive Summary Samsung Electronics Company (Samsung) is a South Korean multinational electronics manufacturer with headquarters in Suwon‚ South Korea. It’s a flagship subsidiary of the Samsung Group and by the end of 2004 was responsible for $78.5 billion of the group’s $135 billion revenue  (Chang & Siegel‚ 2009). It is a major manufacturer of component

    Premium Flash memory Samsung Electronics

    • 3587 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Samsung Report

    • 1950 Words
    • 8 Pages

    Business Planning and Change Management Samsung has taken over the electronic world and is currently the number one‚ consumer electronic brand and has revolutionised the smartphone. Since its inception in 1969‚ Samsung has successfully transitioned from an analogue driven product line to a cutting-edge and award winning digital innovator that Is currently the world’s manufacture of mobile phones. With worldwide overall product sales of $US 200 billion‚ over 75‚000 employees and a global network

    Premium Mobile phone Smartphone Marketing

    • 1950 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    History of Samsung

    • 551 Words
    • 3 Pages

    Samsung means “three stars” in Korean. Lee Byung-Chull founded Samsung in 1938. It started as a small trading company with forty employees‚ located in Seoul. The company did fairly well until the Communist invasion in 1950 which caused great damage to his inventories. He was force to leave and start over in Suwon in 1951. In just a year‚ the company’s assets had grown twenty-fold. In 1953‚ Lee created a sugar refinery—the South Korea’s first manufacturing facility after the Korean War. “The company

    Premium South Korea Samsung Electronics

    • 551 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Problems of Samsung

    • 7114 Words
    • 29 Pages

    Abstract: This paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market‚ its globalization strategies‚ and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand. Key words: Samsung‚ mobile phone‚ strategy I. Introduction

    Premium Mobile phone

    • 7114 Words
    • 29 Pages
    Good Essays
  • Powerful Essays

    Samsung Electronics

    • 2280 Words
    • 10 Pages

    Assignment 1: Samsung electronics Q1 Samsung electronics is a world renowned company for its innovative electronics products. Samsung was found first by Mr. Lee Byung-chull in 1938 was first a trading company‚ slowly the company diversified into different area examples like retails‚ securities‚ textiles‚ insurance and food processing. Samsung only managed to enter the electronic market in the late 1960’s followed by the death of Mr. Lee‚ Samsung split into 4 different major companies Samsung‚ CJ‚ Hansol

    Premium Mobile phone Smartphone

    • 2280 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    samsung

    • 2553 Words
    • 12 Pages

    Al-Rajhi Bank The Al Rajhi Bank (Arabic: مصرف الراجحي‎) (previously known as Al Rajhi Banking and Investment Corporation)[1] is a Saudi Arabianbank and the world’s largest Islamic bank by capital based on 2006 data.[2] The bank is a major investor in Saudi Arabia’s business and is one of the largest joint stock companies in the Kingdom‚ with a paid up capital of SR 6.75 billion. Its head office is located inRiyadh and there are six regional offices. Al Rajhi Bank also has 24 branches in Malaysia

    Premium Saudi Arabia Bank Economic growth

    • 2553 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Samsung History

    • 5110 Words
    • 21 Pages

    Samsung Group Timeline and History Samsung’s beginnings (1938 ~ 1969) On March 1‚ 1938‚ founding chairman Byung-Chull Lee started a business in Taegu‚ Korea with 30‚000 won. At first‚ Mr. Lee’s little business was primarily in trade export‚ selling dried Korean fish‚ vegetables‚ and fruit to Manchuria and Beijing. But in just over a decade‚ SAMSUNG - meaning literally "three stars" in Korean - would have its own flour mills and confectionery machines‚ its own manufacturing and sales operations

    Premium Mobile phone Apple Inc. Marketing

    • 5110 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    MiniCase14 Samsung

    • 1140 Words
    • 4 Pages

    IN 2012‚ SAMSUNG‚ with $248 billion in revenues‚ was one of the largest conglomerates globally and the largest chaebol1 in South Korea. A rough comparison would be the U.S. conglomerate General Electric‚ which had $147 billion in revenues in the same year. Established in 1938 by Lee Byung-chul as a trading company selling noodles and dried seafood‚ Samsung has since diversified into various industries‚ such as electronics‚ chemicals‚ shipbuilding‚ financial services‚ and construction. In particular

    Premium Mobile phone South Korea Samsung Group

    • 1140 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Samsung Electronics

    • 778 Words
    • 7 Pages

    Case: Samsung Electronics Case Summary. Over the previous five decades‚ the semiconductor industry had grown in economic importance. In 2000‚ the industry enjoyed $200 billion in sales‚ and the industry grew by an average of 16% per year since 1960. Growth: Semiconductor Industry has 16% of growth rate On average‚ 1960 -2000 In 1969 Semiconductor Company founded‚ began with Wafer production. And acquired by Samsung latterly In 1974 Samsung Group started Electronics industry in television market

    Premium Strategic management SWOT analysis

    • 778 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    APPLE SAMSUNG

    • 4320 Words
    • 17 Pages

    Apple & Samsung Analyse the business strategies of two leading international companies Dr. Sayeda Meharunisa Ahmed Inas Alhamdy 2131874 Sara Aljamei 2112479 Nouf Almandeek 2100663 Thikra Alreshoodi 2110273 Maymona haboudal 2112598 Table of Contents Introduction Apple and Sumsung Vision and Mission Internal and External Factors SWOT Analysis Conclusion Introduction:

    Premium Apple Inc. Steve Jobs Samsung Group

    • 4320 Words
    • 17 Pages
    Good Essays
Page 1 7 8 9 10 11 12 13 14 50