Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation‚ targeting
Premium Marketing
Project appraisal techniques are used to evaluate possible investment opportunities and to determine which of these opportunities will generate the best return to the firm’s shareholders. Therefore‚ it is vital for the firm if they wish to continue receiving funds from shareholders to employ the best techniques available when analysing which investment opportunities will give the best return. There are two types of project appraisal techniques: non-discounted cash flows and discounted cash flows
Premium Net present value
‘Statement to the Knesset’ Anwar el Sadat‚ 20 November 1977 1. Read the full transcript of the speech 2. Annotate speech – noting rhetorical techniques‚ structural features and values/ memorable ideas 3. Read Stanners notes and add to your understanding of context and rhetorical strategies used 4. Read and complete the following Audience * The Knesset is the Israeli Parliament * The speech was also broadcast live all over the world Context * Born in 1918 in Mit Abul
Premium Israel Rhetorical techniques
Image Steganography Techniques: Hiding messages in Images Introduction The word steganography is derived from the Greek words “stegos” meaning “cover” and “grafia” meaning “writing” defining it as “covered writing”. There are 5 kinds of Steganography: Text‚ Image‚ Audio/Video and Protocol (Joshi‚ R. et al. 2013). The term Steganography refers to the art of covert communications. By implementing steganography‚ it is possible for Alice to send a secret message to Bob in such a way that no-one else
Premium Discrete Fourier transform Steganography Binary numeral system
Marketing & Innovation "Because the purpose of business is to create a customer‚ the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." Peter Drucker (The Father of Management Theory) INTRODUCTION Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large
Premium Innovation
a list‚ which is unusual. Only four sentences of the paragraph tell the reader how to make the spider salad‚ making it succinct and informational. However‚ the structure is quite odd‚ seeming like an informational journal article‚ not a recipe. Techniques in this recipes are straightforward‚ but might be difficult to accomplish for those with weak stomachs. In the beginning of the recipe‚ it mentions that the last recipe mentioned was not very good‚ because it destroyed the flavor of the spiders
Premium Nutrition Food Cooking
Quantitative Techniques in Management Assignment A 1. From the following data calculate the missing the missing frequency. No. of tablets 4-8 8-12 12-16 16-20 20-24 24-28 28-32 32-36 36-40 No. of Persons Cured 11 13 16 14? 9 17 6 4 The average number of tablets to curve fever was 19.9. Solution: No. of tablets Mid point No. of persons cured Product 4-8 6 11 66 8-12 10 13 130 12-16 14 16 224 16-20 18 14 252 20-24 22 x 22x 24-28 28-32 26 30 9 17 234 510 32-36 34 6 204 36-40
Premium Sampling Sample Stratified sampling
Prepare for and carry out extended feeding techniques. 1.1 Explain the anatomy and physiology of the gastrointestinal tract in relation to extended feeding. every part of the gastrointestinal tract is designed to help in the digestive process in a specific way. The mouth is involved in chewing also know as masticating. The purpose is to break down food into small enough pieces to pass through the esophagus and enter the stomach. The food is moistened with saliva helping turning it into bolus in
Premium Digestion
Mode of study: Internal Tuition pattern summary: This unit does not have a fieldwork component. Credit Value: 25.0 Pre-‐requisite units: 9807 (﴾v.0)﴿ Marketing Research 200 or any previous version Co-‐requisite units: Nil Anti-‐requisite units: Nil Result type: Grade/Mark Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details. Unit coordinator:
Premium Strategic management Marketing Case study
Group 2: I. ELEMENTS OF MARKETING 1. MARKETS a. CONSUMER MARKET- consists of all the individuals and households who buy or acquire goods and services for personal consumption. * CONSUMERS- The consumer market consists of all the individuals and households who buy or acquire goods and services for personal consumption. FACTORS INFLUENCING CONSUMER BEHAVIOR * Cultural * Social * Personal * Psychological TYPES OF BUYING BEHAVIOR * Complex buying behaviour
Premium Marketing Psychographic