Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying
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Title: Laboratory Techniques & Measurements Purpose: To become familiar with the International System of Units and common laboratory equipment and techniques. To learn how to determine volume‚ mass‚ length‚ and temperature of a wide variety of items. To learn how to calculate density and concentration of dilutions. Procedure: I used a ruler‚ thermometer‚ and scale to take measurements. I used a graduated cylinder‚ short step pipet‚ scale‚ and ruler to determine volume and density. I used a
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Mitigation Techniques: 1. Establish a Wireless Security Policy. Gartner study shows that security risks are more from internal users than from external users. Many a time people creates security risks to network simply because of ignorance. While securing a wireless network‚ we need to create a wireless security policy and train users before they start using wireless network. The security policy should include “Acceptable uses”‚ Uses of “Antivirus”‚ use of “Host based Intrusion Prevention System”
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MARKETING I: Marketing is AWARING people/customers about your products and service. Just Awaring and attracting. FORMS: There is company and its product/service and there is the customer‚ marketing is all that is the process by which the customer is realized about the product/service’s quality and flexibility that which is better than other companies’. Among Marketing is an Ad‚ marketing is a person on the streets defining the quality the features and the flexibility of a product to the
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o maximize the return on a marketing plan‚ there need to be controls in place to monitor the plan’s progress. As a marketing plan moves along‚ the controls are constantly analyzed to determine how the plan’s actual performance compares to the projections. Any changes that need to be made are done based on the analysis of marketing controls. Understanding what the controls in a marketing plan are will help you develop effective performance measurement indicators. Sponsored Link 3 BHK Apts in Noida
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Algal Culturing Techniques Algal Culturing Techniques Edited by Robert A. Andersen Amsterdam • Boston • Heidelberg • London • New York • Oxford Paris • San Diego • San Francisco • Singapore • Sydney • Tokyo Academic Press is an imprint of Elsevier Acquisitions Editor: Frank Cynar Project Manager: Justin Palmeiro Editorial Coordinator: Jennifer Hele Marketing Manager: Linda Beattie Cover Design: Suzanne Rogers Composition: SNP Best-set Typesetter Ltd.‚ Hong Kong Printer: Hing Yip
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which is The fast-food industry is a consumer service. Hungry Jack’s product they offer is the most similar to McDonald’s. Hungry Jack’s is positioned more as a market follower. Companies use target marketing to tailor for specific markets. There are three components involved in target marketing: market segmentation‚ market targeting and market positioning. Hungry Jack’s primary target markets are seniors‚ adults and teenagers however the most heavily targeted segment is children. Hungry Jack’s
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