Product Features and Benefits Lululemon offers a comprehensive line of performance apparel and accessories for women‚ men and female youth. Their apparel assortment includes items such as fitness pants‚ shorts‚ tops and jackets that are designed for healthy lifestyle activities such as yoga‚ running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga‚ they believe the percentage of their products sold for other activities will continue
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customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered
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Effectively Marketing a Used Car Dealership: Positioning Valley Motors for Continued Success A Marketing Plan for Valley Motors Company Marci LaRue Fisher University of Denver University College Capstone Project for Master of Professional Studies in Applied Communication‚ Public Relations and Marketing March 14‚ 2008 _____________________ Jerry Call‚ Ph.D. Capstone Advisor _____________________ Amy E. Kelsall‚ Ph.D. Academic Director Upon the Recommendation of the Department _____________________
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Green Marketing: Leads to Product Innovation By: Prof. Manjusha Kadam‚ Faculty of marketing Novel Institute of Management Studies Affiliated to AICTE approved by university of pune Mail id : manjukadam@gmail.com Ph : 9226787839 Abstract: All of mankind has limited resources on the earth‚ with which she/he must attempt to provide for the worlds’ unlimited wants. In market societies where there is "freedom of choice"‚ it has generally been accepted that individuals and organizations have
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glasses were too small to be used by the US consumers. That is why they customized the size to fit the needs of the US markets. Some of the great things IKEA does to reach consumers are given below: (1) Products available for different sections of the society (2) Product adaptation according to the need of different market (3) Diversify product line product depth (4) Low priced furniture store provides reassemble furniture and casual furniture (5) Most of IKEA’s product are stylist and customized
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
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______________________________ Sex: ______ Q.1. What is your profession? Q.2.Which Himalaya’s product do you use? Purifying Neem Face Wash Gentle Face Wash Gel Gentle Exfoliating Apricot Scrub If other please specify:____________________________________ ______________________________________________________ Q.3. Will you Recommend Himalaya’s product to someone else? YES NO If NO why:_________________________________________________
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Flap Flap’s Kid’s Company-Introduction (2014) COMPANY BACKGROUND COMPANY BACKGROUND Flap Flap’s Kid’s Company Team A Brief History The Flap Flaps Company was formed in 2010 by Roy with her partners De Leon‚ Lanutan‚ Mondares‚ Tindugan and Ibañez with the business purpose of acquiring license to trade prominent International Slipper Ready to Wear Fashion Brands
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PRODUCT Product line of Swatch’s watches was divided into five differences category which is Swatch Original‚ Swatch Irony‚ Swatch Skin‚ Swatch Beat and Swatch Bijoux. First of all‚ for Swatch Original‚ the watches was made up by plastics and also known by the world first plastic watches. Second‚ for Swatch Irony was made up by all metals shell case. Swatch Skin was the world thinnest plastic watches and it’s divided into two types which are Original Skin‚ which known as the thinner version of Swatch
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