AGW 618 Marketing Management The Coffee Bean and Tea Leaf Abdul Aziz Abdul Rahman S-GSM0406/11 Lecturer : Dr. Zurina Mohaidin Submission Date : April 23‚ 2013 Case Evaluation and Presentation (20%): Each student will write a brief overview of the Marketing Management in Practice in their organization and share on salient topical issues covered in class on the appointed day of particular interest to be reported is unique
Premium Tea Coffee Black tea
MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods‚ services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs‚ laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of
Premium Marketing Consumer protection
NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 | Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological
Premium Economics Ecology Philippines
different choices to choose the best one. How to reach consumers‚ how to bring products closer to consumers is a difficult problem that companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food‚ drink‚ detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton‚ Knorr‚ Cornetto
Premium Marketing Laundry detergent
Marketing Environment Audit Part I A. What major demographic developments and trends pose opportunities or treats to this company? What action have the company taken in response to these developments and trends? Ans. Major demographic developments and trends pose opportunities/treats to company. At Ellingson Companies they make sure all of their employees are safe at all times. They provide their employees with regular safety training‚ including training that is above and beyond what is
Premium Marketing Costs Cost
JBR-07662; No of Pages 7 Journal of Business Research xxx (2012) xxx–xxx Contents lists available at SciVerse ScienceDirect Journal of Business Research Green marketing ’ functions in building corporate image in the retail setting☆ Eunju Ko a‚ Yoo Kyung Hwang a‚ Eun Young Kim b‚⁎ a b Yonsei University‚ Department of Clothing & Textiles‚ Yonsei University‚ Seoul‚ Republic of Korea Chungbuk National University‚ Department of Fashion Design Information‚ 410 SungBong Ro‚ Cheongju‚ Chungbuk
Premium Marketing
Problem Statement……………………………………………………………………... page 2 III SWOT Analysis of Micro and Macro Environments………………………………......page 2 i.) Micro analysis……………………………………………………………...page 2 i. Competition……………………………………………………page 3 ii. Marketing ……………..……………………………………....page 3 iii. Customers……………………………………………………...page iv. Suppliers v. Publics vi. Company vii. Management viii. Accounting ix. Finance x. Operations
Premium Pepsi Marketing Generation Y
Marketing Anthony Paige National University Marketing When we watch television‚ listen to the radio or walk into a place of business‚ we are marketed too. How has the definition of marketing changed and what makes it an effective business practice? This paper will describe and explain marketing and explain the importance of marketing in organizational success. Not too long ago marketing was considered as a basic function in a business where a company would extol the virtues of their
Premium Marketing
|Title |Manage marketing operations | |Level |6 |Credits |10 | |Purpose |This unit standard is for people who have‚ or seek responsibility for‚ or provide advice for‚ | | |coordinating
Premium Marketing Marketing plan
Kit Kat amounted to some £227 million‚ which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over £5 billion per annum and is highly competitive. It continues to be dominated by large‚ well-established names - highlighting the importance to firms of creating brand identities for their products. Once created‚ however‚ a brand name needs constant maintenance. Kit Kat’s ability to remain
Premium Brand Corporate social responsibility Sustainability