singer name is Shakira Mebarak‚ Shakira was born on february 2‚ 1977. Shakira was born and raised in Barranquilla‚ colombia. Shakira started singing in talent competitions in colombia at the age 10. When she turned 13 she stopped competing and she left home and went to live in bogota the capital of colombia‚ a couple months while Shakira was in bogota she got a record with sony colombia record. ------------------------------------------------------------------------------ Shakira made her first album
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BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
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The AsiaTravel is facing the following problems regarding its brand value to customers: * Its brand name is merely the generic version of its services‚ therefore price is seen as its main competitive advantage in the travel market; * Associations of the brand have not been clearly defined and conveyed to customers‚ therefore their perception about its brand name is not sufficiently strong for them to recognize and recall this brand among other alternatives; * Information on past experiences
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Has the brand done a great job wit relationship marketing: marketing‚ experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this‚ we will explain the general strategy that this Brand uses for its products‚ then the activities they have taken along with some specific examples. Later on we will see the results of this marketing‚ its effectiveness
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company and the owner of the BVLGARI brand: it performs coordination activities in the areas of product development‚ marketing‚ finance‚ information systems and management of human resources of the Bulgari Group. This report seeks out to analyse the various branding policies of BULGARI from both a strategic and tactical perspective in terms of adaptation versus standardisation. It will discuss in detail the various theories of globalisation followed by the brand with main focus on Theodore Levitt’s
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From: Caferoma’s Marketing Manager‚ To: Caferoma’s Managing Director‚ Mario Cumino Subject: Caferoma’s problems Dear Mr. Cumino‚ we want to inform you about a recent meeting of our employees. We came to the following conclusions: 1) We should change the brand image‚ because it will really help to attract new customers. It is important to not only produce high quality coffee‚ but also nicely presented it to consumers. Therefore‚ we should hire designers and PR agents whose help us with creating
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Marketing the Buick Brand Bryan Van Horn Cardinal Stritch University Marketing: MGT 426 August 18‚ 2014 Table of Contents Introduction3 General Motors History3 The Buick Brand6 Buick Customer Analysis6 Competition7 Current Marketing Strategies8 Pricing: Objectives and Policies8 Product/Service9Promotion 10 Placement 11 Conclusion and Recommendations 11 References 12 Appendix 13 Introduction Buick is one of four brands in the General
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The association of the rupee with pound sterling as the intervention currency was broken in A. 1990 B. 1991 C. 1992 D. 1993 ------------------------------------------------- Top of Form On which one of the followings is the benefits received principle of taxation to achieve optimality bases? A. Marginal benefit received B. Total benefit received C. Average benefit received D. Ability to pay for the benefit ------------------------------------------------- Top of Form Ashoka‚ the great
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1: The marketing advantages of strong brands There are many definitions of a strong brand‚ but in general it is assumed that a ‘strong brand’‚ or a brand with high ‘equity’‚ provides advantages to the brand’s owner (Wood 2000). These advantages allow the opportunity to charge consumers a premium price. Also‚ the product range of a strong brand can be extended (Spiggle‚ Nguyen and Caravella 2012). But moreover‚ a strong brand is less likely to be the victim of hostile competitive marketing activities
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"Brand positioning is an attempt to create and maintain a unique representation of the brand in customer’s mind‚ a representation that is expected to stimulate choice of that brand" (Rossiter‚ 2005‚ p.42). Positioning‚ in fact‚ refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer’s mind. Nevertheless‚ developing a successful positioning strategy is not easy
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