| Kaplan University | Graduate School of Business and Management | Brand Extension Marketing Plan | | Thomas N. Bailey | GB530 | 5/31/2011 | Solid State Drive by Western Digital Corporation 1.0 Executive Summary Western Digital Corporation (WDC) is the second largest computer hard disk drive (HDD) and solid state drive (SSD) manufacturer in the world for internal‚ external‚ portable and shared storage applications. WDC also pursues opportunities in the many new roles for digital
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Brand Extension Marketing Plan: The New Wii Wingo and Extended Service Plan GB530: Marketing Management Kerri Bresley Kaplan University December 1‚ 2012 Brand Extension Marketing Plan: The New Wii Wingo and Extended Service Plan 1.0 Executive Summary Wii is a for-profit organization already offering numerous video games targeted at many different segments of the market in different countries around the world. Wii is developing a new game‚ Wingo‚ with an extended service plan for
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Marketing Local Brand Overseas Executive summary Importing a clove cigarettes from Indonesia to Russia might be a great idea for me ‚ since the number of smokers in Russia is he 4th higher compare with another country around the world. It was also hard to find clove cigarettes outside Indonesia so that’s why I believe that the smokers in Russia will try to buy the clove cigarettes that made from Indonesia. This report is based on the secondary sources. The sources that I found
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Holiday Inn is a multinational brand of hotels that is run by the Intercontinental Hotels Group (IHG). The Intercontinental Hotels Group carries the Holiday Inn throughout the world to different destinations like South Asia‚ Europe and the Americas. They provide the guest with different brands that cater to their needs. There are 7 different brands throughout the world that provide services such as food and beverage‚ lodging‚ conventions‚ meetings and timeshares. These brands are Holiday Inn‚ Holiday
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Ross with Aretha Franklin. In this day and age‚ two new artists have been subjected to the same fate‚ Beyoncé‚ and Shakira. While Beyoncé and Shakira‚ two popular musical artists‚ have some similarities‚ I feel that Beyoncé is the better artist‚ due to her background‚ performance style‚ music and lyrics‚ and endeavors outside of music have more impact than Shakira. Beyoncé and Shakira are undoubtedly the world’s most powerful singers. Through their songs‚ they have reached heights of fame that would
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Shakira Isabel Mebarak Ripoll‚[3] (pronounced: [ʃaˈkiɾa isaˈβel meˈβaɾak riˈpol]; born February 2‚ 1977)[3][4] known mononymously as Shakira‚ (English /ʃəˈkɪərə/‚[5] Spanish: [ʃaˈkiɾa]) is a Colombian singer-songwriter‚ dancer‚ record producer‚ choreographer and model who emerged in the music scene of Colombia and Latin America in the early 1990s. Born and raised in Barranquilla‚ Shakira began performing in school‚ demonstrating her vocal ability with rock and roll‚ Latin and Arabic influences with
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Moctezuma) which has operating brewing plants in Monterrey‚ Guadalajara‚ Toluca‚ Orizaba‚ an Chihuahua‚ producing several beer including Dos Equis‚ Sol‚ bohemia‚ Superior‚ Carta Blanca‚ Indio‚ and Tecate among others. I choose this brand because it is a very well-known brand in Mexico‚ besides Cuauhtémoc Moctezuma Brewery has already made business in Brazil with their beer Corona. The biggest productor of beer in the world‚ AB InBev‚ started importing Corona from Mexico to sell it in Brazil as a “super
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Shakira Isabel Mebarak Ripoll who is more widely known as Shakira is a colombian singer/writer. She was born on February 2‚ 1977 in Barranquilla‚ Colombia. Two of her most noticeable pieces of work include "Whenever‚ Wherever" and "Hips Don’t Lie‚" Song Name: Waka Waka (This is Africa). Shakira is the most successful colombian singer and second most successful artist in latin america. She has sold 100 million copies of her album in USA. Shakira started off with a rocky career with two album flops
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Introduction……………………………………………………………………..……..4 Brand Management Issues & Recommended Solutions……………………………....5 Conclusion……………………………………………………………………………..9 Bibliography…………………………………………………………...……………..10 Executive Summary This reports examines various successful hair care companies (Kevin Murphy/TreSemme)‚ and through discussion of various of branding issues encountered‚ the following initiatives are recommended to enhance brand equity through our brand community: Partnership with
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Marketing Strategies of Major German Brands Name: Erika Godsey; Matriculation Number: 11085867 Piotr Woszczyński; Matriculation Number: 1108694915 Pascal Mansmann; Matriculation Number: 1108670513 Date of submission: 24 January 2012 Program: GlobalMBA Course: Applied Intercultural Communication: Germany Instructor: Ulrike Meyer Table of Contents Marketing Strategies of Major German Brands 1 1 Introduction 2 2 Overview of Marketing Strategies
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