CASE STUDY SAFARICOM This case study is targeted mainly at the undergraduate students taking class in social marketing. Given the success of the company and the context in which this company operates‚ we think it could be a strong case on how it is possible to be profitable in‚ what we called until recently‚ a third world country. This case is about Safaricom‚ Kenya’s largest mobile operator established in 1997. Although Kenya is the biggest and most advanced economy in east and central
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A Case Study of KFC’s Cross-cultural Marketing in China Summary: In 2007‚ KFC had opened 2000 outlet stores in china‚ leaving rival MacDonald’s far behind‚ achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture‚ this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions. Key words: KFC‚ fast food‚ cross-cultural marketing
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AV Mankato 1) What is the name and URL address of each competitor? AV Mankato‚ http://www.avmankato.com/?category=Lighting 2) What is your impression of their Internet strategy? The internet strategy is simple‚ easy to use‚ and clear. It solely exists to provide business details and to browse through selections. There is nothing distracting‚ and consumers can easily browse through the site‚ select items‚ and add the items to their cart. 3) What impresses you about each competitor’s site? AV
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listed group of companies operating in India. Research its website to study its business‚ organization structures and corporate governance arrangements as well as financial information. Try and meet or talk to senior executives in the company as well. Ensure that your presentation covers the following: 1. Where are the companies in the group incorporated? Where are their shares listed? 2. Are these cases of networks‚ pyramids or chained structures? 3. What is your opinion on the quality of
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Build-A-Bear: Build-A-Memory Synopsis This case illustrates the success that Build-A-Bear Workshop has achieved since its founding in 1996. A detailed description is given of the Build-A-Bear retail experience and why it is that both parents and children are drawn to this concept. Personalization‚ and not just customization‚ is the driving force. The case also highlights how founder Maxine Clark stays in touch with the customer and the employees. For Clark‚ management-by-walking-around is more than
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LVMH………………………………………………..….13 4. Competitors……………………………………………………………………..…14 II. LVMH strategic integration.………………………………………………………….15 A.The logic of métiers…………………………………………………………..………….15 B.Optimization of synergies….……………………………………………………………18 III. Marketing program: how to double profits within 5 years……………………20 A. General recommendations on strategic sectors………………………………………20 B. The Asian market…………………………………….. ………………………...……21 1. Challenges and opportunities……………………………...........................
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Ancient Egypt Report King Djoser’s Step Pyramid‚ Pyramid of Amenemhet II‚ and Valley of the Kings are all important monuments regarding burial of either royalties or both royalties and officials. These three monuments are from different time period and it is clear that ancient Egyptian tombs come in all sort of kinds. The tombs‚ artwork‚ and sculpture shows that the belief in the afterlife existed back then. King Djoser’s Step Pyramid is located at Saqqara (Millmore‚ Mark). King Djoser began working
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donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line. Environmental. PepsiCo is committed to protecting the environment. They protect natural resources in two different ways; innovation and efficient use of land‚ energy‚ water and packaging. PepsiCo’s newest environmental innovation is a bottle
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inflation‚ this was not good for target because the lost a lot of money. A person wasn’t looking for quality they had to make every dollar count so they were looking for low prices. The used advertising to get there sells up and use there “pay less” marketing plan to help target become better and to get there customers back. 3. By focusing on the “pay less” part of its slogan‚ has target pursued the best strategy? Why or why not? There “pay less” strategy is the best strategy. They told the old customers
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1. The Casino knew they could not compete with the big lights and glamour of Las Vegas‚ but also knew not everyone could afford to be a part of those big lights. Instead the casino set its attention on pleasing the crowd of folks most often seen inside of their casino. The casino used the targeting method perfectly by carving out one demographic segment to cater too or as stated in our reading assignment on targeting the casino used a single product (their casino) offering at a single segment
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