"Marketing travel and tourism products and services unit 5 p2" Essays and Research Papers

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    P2 Unit 27

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    P2 Challenging behaviour (explained in P1) is to do with an individual demonstrating inappropriate behaviour. There are many laws and legislations that are put in place to help/protect individuals with challenging behaviour. In this essay I will be exploring some of these legislations and showing how they apply to challenging behaviours. The Convention on the Rights of the Child This legislation is there to protect and promote the child’s rights to survive‚ thrive‚ learn‚ grow and be heard.

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    Customer Service in Tourism

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    Customer Service in Tourism Introduction The tourism industry has for long been known as one of the most profitable industry in the economic world today. The rapid growth of the said industry has increased in demand thus causing high competition in the sector. It is thus vital that quality customer services be implemented to win tourists in this very competitive industry. According to Noe (2010)‚ customer service defines

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    services marketing services

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    almost all aspects of services operation have compelled the management of every service industry to place emphasis on the efficient and effective method of presenting its service. The need for marketing in service industry cannot be overemphasized‚ the degree of marketing activities in a company depends on the size of the market. Traditionally‚ executives in service industries have not been market driven. They have lagged behind sellers of products in accepting the marketing concept and have generally

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    P2 Unit 9

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    P2: Identify the processes and assessment tools involved in planning support for individuals with different needs who use social services M2- Describe how three key professionals could be involved in planning support for individuals. In this assignment I will be identifying the processed and assessment tools involved in planning support for individuals with different needs who use social service. I will also be describing how three key professionals could be involved in planning support for individuals

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    hospitality‚ the service provider is “part of the product itself”. For guests to be satisfied‚ they not only must believe that they have received a valuable service for their dollar‚ but also feel valued and respected by the workers providing the service (Kernbach & Schutte‚ 2005; Langhorn‚ 2004; Varca‚2004; Winsted‚ 2000). World travel and tourism as one of the world’s largest industries‚ supporting 266 million jobs and generating 9 per cent of the World GDP. Each year the global travel and tourism industry

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    the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix‚ it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover‚ the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets‚ it occurs when an organisation enters an existing market with current products and services

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    The three main types of tourism Domestic tourism Domestic tourists are people who take holidays in their own country. For example Mr and Mrs McBride from Blackburn are going to take a weekend break to Blackpool for two nights to celebrate their anniversary. Inbound/incoming tourism Inbound tourists are people who come from other countries to the UK. For example Mr Smith and his two kids came from Florida to visit their Grandma in Blackburn for two weeks. Outbound tourism Outbound tourists are

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    Unit 3, P2

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    Unit 3‚ P2 Describe ’’people’’ of the 7P’s in a report using your chosen company Introduction: For this assignment I am going to explain one of the 7P’s. In this case I am going to describe people for my chosen company‚ DELL. A board of directors of nine people runs the company. Michael Dell‚ the founder of the company‚ serves as chairman of the board and chief executive officer. Other board members include Don Carty‚ William Gray‚ Judy Lewent‚ Klaus Luft‚ Alex Mandl‚ Michael A. Miles‚

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    Tourism Marketing

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    Customer Analysis‚ Service Settings‚ Internal Marketing‚ Recommendation and Conclusion‚ Reference. In the first part‚ we give a brief introduction of the company’s servicemarketing objectives and targeted market of Alfresco restaurant.. Besides‚ a description of the target market for the business‚ customer expectations and perceived benefits‚ evaluating the service in terms of perceived risk and managing customer mix will be included in Customer Analysis part. Moreover‚ the Service setting is reported

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    Different Scenarios Scenario 1: A two week holiday of either Spain or France‚ staying in a minimum 3* hotel for a family of two adults and a child aged 9years old. They can depart around the middle of July‚ but only want to leave from a bus station around the Newport area. All they ask of the hotel is that it has a nice pool within a short walk (30 minutes max.) to the local beach‚ recommendations on board basis’ would be welcomed. The hotel I have chosen that suits there needs the most is in

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