1DESTINATION................................................................................................................ 6 1.2 DESTINATION MARKETING 6 1.3 NANDPUR AS A DESTINATION 7 CHAPTER 2 LITERATURE REVIEW 9 2.1 LOCATION OF THE HOTEL 9 2.2 CONCEPT OF THE HOTEL- APPLE RESORT 10 2.3 RATES AND PACKAGES 12 CHAPTER 3-MARKETING STRATEGY 13 3.1 MARKETING MIX 14 3.2 SEGMENTATION‚ TARGETING & POGITIONING (STP) 18 3.4 SWOT OF THE RESORT 18 CHAPTER 4-CRITIQUE 21 CHAPTER 5- CONCLUSION
Premium Marketing
R-directed Thinking Most of us desire to become a lawyer‚ an accountant or a computer programmer because they are well paid and decent. But‚ this thought may be outdated. Daniel Pink in his book ‘ A Whole New Mind’ put forward that the future belongs to a very different kind of person with a very different kind of mind. A new world in which “right brain” qualities-inventiveness‚ empathy‚ meaning-predominate will substitute for the era of “left brain” dominance‚ and the Information Age engendered
Premium Human brain Lateralization of brain function Brain
Daneshjou Blvd‚ Iran b‚c‚e MBA(GM) Graduate‚ Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia d Senior Executive at SYABAS‚ Pursuing MBA(GM) at Multimedia University‚ Cyberjaya‚ Malaysia ABSTRACT Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature‚ this study has adopted the TPB model by Ajzen‚ 1991. The relevant behavioral
Premium Environmentalism Marketing
Adapting Marketing to the New Economy In this chapter‚ we will address the following questions: 1. What are the major forces driving the new economy? 2. How are business and marketing practices changing as a result of the new economy? 3. How has the Internet changed the way marketers use customer databases and practice customer relationship management? MARKETING MANAGEMENT AT NTT DOCOMO All over Japan‚ NTT (Nippon Telephone and Telegraph) DoCoMo makes money when mobile phones ring. Loosely
Premium Marketing Customer relationship management Customer service
Renal System Physiology Exercise 9 page. 121 SC 245 L Date: 12/18/2011 Point Break down: 100 points Questions: 60 points Data/Results: 15 points Summarizing activities: 25 points Introduction: In this lab we will learn how the kidney processes blood and produces urine. Activity 1: Investigating the Effect of Flow Tube Radius on Glomerular filtration. Data/Results: Questions: Please answer the questions in complete sentences and explain your answers. 1. What effect does increasing the afferent
Premium Kidney Diabetes mellitus Nephrology
The Nervous System: Membrane Potential 1. Record the intracellular and extracellular concentrations of the following ions (mM/L): | Intracellular | Extracellular | Sodium (Na+) | 15 | 150 | Potassium (K+) | 150 | 5 | Chloride (Cl–) | 10 | 125 | 2. Excitable cells‚ like neurons‚ are more permeable to K+ than to Na+. 3. How would the following alterations affect the membrane permeability to K+? Use arrows to indicate the change in permeability. a. An increase in the number of passive
Free Action potential Potassium Neuron
mr12/2 Bahasa Inggeris Kertas 2 Ogos 2013 1 1/2 jam 12/2 SEKOLAH MENENGAH KEBANGSAAN KAMPUNG GELAM ‚ MELAKA PEPERIKSAAN PERCUBAAN PMR TINGKATAN TIGA TAHUN 2013 BAHASA INGGERIS Kertas 2 Satu jam tiga puluh minit JANGAN BUKA KERTAS SOALAN INI SEHINGGA DIBERITAHU 1. Kertas soalan ini mengandungi tiga bahagian : Bahagian A‚ Bahagian B dan Bahagian C. 2. Jawab semua bahagian. 3. Semua soalan hendaklah dijawab di dalam kertas jawapan anda. Kertas soalan ini mengandungi 5 halaman bercetak
Premium Vocabulary Word
Procter & Gamble Risk Management Report The Proctor & Gamble Company Abstract This report discusses the main values together with the principle risks and uncertainties that P&G is currently facing. A brief description of the company’s profile with key facts is initially outlined. It is concluded that P&G‚ as a multinational company with diverse product offerings‚ is constantly exposed to market risks‚ such as credit risk‚ changes in interest rates‚ currency exchange rates and commodity prices
Premium Risk management Currency Market risk
“intended to start a business‚” but the thought of being able to support his college team played a significant role in motivating him to go for it. After considerable help from local retailers and a sponsorship by a major bread company their firm‚ Oats ‘R’ Us‚ was established in 1998 and reached sales of over $4 million by 2004. Given the current trend of eating healthy snacks and keeping fit‚ Mason was confident that sales would increase significantly over the next few years. The industry growth forecast
Premium Balance sheet Generally Accepted Accounting Principles Asset
MC STRATEGIC PLAN 2011-2014 MC ANNUAL CORPORATE PLAN 2012 MC JOB DESCRIPTIONS MANAGING HUMAN RESOURCE 3RD EDITION-R J STONE VISION STEERING THE COUNTRY TO SAFETY EXTERNAL STAKEHOLDERS TRANSPORT INDUSTRY GOVERNMENT AMVIA’s AMVD’s PSV HAULIERS DEPT OF NATIONAL ROADS POLICE FIRCA MINISTRIES INTERNAL STAKEHOLDERS EMPLOYEES MANAGEMENT STONE’S STRATEGIC R&S MY COMPANY’S SBOs STONE’S BEST PRACTICE • The organisation’s recruitment & selection policies should be aligned
Premium Employment Recruitment Trade union