"Marketplace 6" Essays and Research Papers

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    Amazon Strategy Europe

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    the US headquarters‚ was for Amazon Europe to "catch up" with the US operations by 2007. In order to reach the objective‚ three key measures were considered for implementation: expand the product offering (similar to the US range); realize new Marketplace activities (Amazon’s platform for additional business sectors); introduce Amazon in additional European markets. In considering one or more of the above options‚ the company was also faced with the task of determining the level of centralization

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    Hill framework for Operations Strategy Formulation Hill (2005) provides an iterative framework that links together the corporate objectives; which provide the organizational direction‚ the marketing strategy; which defines how the organization will compete in its chosen markets‚ and the operations strategy; which provides capability to compete in those markets. The framework consists of five steps: 1. Define corporate objectives 
 2. Determine marketing strategies to meet these objectives 


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    Elemica

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    1. Why is Elemica described as an example of an industry consortia net marketplace? How does it differ from other types of net marketplaces like ChemConnect? Elemica is not owned by any 3rd party companies. It is actually owned by such members as a consortia net marketplace. Elemica’s objective is planned to offer a long term market place relations to supply direct contributions to the manufacturing process. ChemConnect is opposite of Elemica‚ it is actually privately owned by one person. They

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    Snapdeal Case Study

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    Snapdeal Snapdeal is one of the fastest developing e-commerce companies in India today with the largest online market place. In only three and half years‚ the organization went from rejecting their gathering coupon business and beginning an online marketplace to become a billion dollar organization. Its year on year development is very nearly 600%. Year 2010‚ Kunal Bahl and Rohit Bansal wanted to begin their own business‚ they chose an offline couponing business and named it Money Saver. 15000 coupons

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    Elemica vs. Chemconnect

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    1. Why is Elemica described as an example of an industry consortia net marketplace? How does it differ from other types of net marketplaces like ChemConnect? Elemica is described as an example of an industry consortia net marketplace because it is an industry-owned vertical digital market that is open to a select group of suppliers. The company enables one-stop shopping through a single platform so companies can buy and sell chemicals to one another through their own ERP systems‚ or using a Web

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    The Bypass Strategy

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    The Bypass Strategy Probably the most difficult and failure-prone of all plans‚ the bypass strategy enables attackers to bypass its chief competitors and diversify into unrelated products or markets. From a military perspective‚ this may work as a temporary flanking strategy‚ but in marketing it runs the risk of diluting the core business and central operating strategy‚ extending resources into areas where the company had no business being. Pepsico diluted its core competency—the production and

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    To RLK

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    To RLK’s Board of Directors: The newest technological development for RLK Media is the iVid. Executing the delivery of this product to market will be vital to the future success of the business. When determining the best strategy for an efficient delivery of the product‚ outsourcing R&D to Innova is the best decision because it allows RLK Media to get to market quicker while controlling the costs. Outsourcing R&D is recommended because there is not enough time for RLK Media to develop the required

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    who is the highest bidder. 4. Market for Intermediate Goods - Such markets sell raw materials (goods) required for the final production of other goods. 5. Black Market - A black market is a setup where illegal goods like drugs and weapons are sold. 6.

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    A Life Called Kolkata

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    ..The chirps of the morning birds started entering into my ears... From under the quilt I searched for the mobile phone and switched on one of the Bengali FM radio channels...The Kolkata special winter morning just started... At around half past 6 o’clock‚ when the morning mist was just fading away‚ we sat down with cups of hot tea...We started playing the Gayatri Mantra...We looked out of the window... The momentum of the nearby roadside market was just getting started...The chit-chat of the

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    Big Bazaar

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    4- Disagree 5. Strongly Disagree 4. How do you rate the Shopping convenience in Big Bazaar 1 2 3 4 5 5. How do you rate the cleanliness of the Big Bazaar 1 2 3 4 5 6. How do you rate the Big Bazaar infrastructure 1

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