authors and subscription information: http://www.tandfonline.com/loi/gcul20 A STRATEGIC LOGIC FOR ARTS MARKETING Miranda Boorsma a a Department of Arts‚ Culture & Media Studies‚ University of Groningen‚ PO Box 716‚ 9700 AS Groningen‚ The Netherlands Phone: +31 50 363 5962 E-mail: Version of record first published: 15 Aug 2006. To cite this article: Miranda Boorsma (2006): A STRATEGIC LOGIC FOR ARTS MARKETING‚ International Journal of Cultural Policy‚ 12:1‚ 73-92 To link to this article:
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MARKET STRUCTURE AND PRICING DECISIONS BY ONIKOYI O. OLUWATOBI M.sc. Marketing A Presentation submitted to the department of business Administration and marketing Management and Social Sciences. In partial Fulfilment on ECONS 801 (MANAGERIAL ECONOMICS) Taught by Associate Prof. Didia P. O November‚ 2011 Introduction In order to maximize profits or shareholder wealth‚ managers must use the information that they have relating to demand and costs in order to determine strategy regarding price
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“DUREXOTIC” STRATEGIC MARKETING A PROJECT BY: ANAS HAMSHARI LECTURER: CLIVE WOOLLARD DATE: 02/28/2013 TABLE OF CONTENTS TOPIC PAGE # ------------------------------------------------- EXECUTIVE SUMMARY 3 ------------------------------------------------- ABOUT THE COMPANY 4 ------------------------------------------------- STRATEGIC FOCUS & PLAN ------------------------------------------------- MISSION 5 -------------------------------------------------
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Abstract Ask five or ten different people for a definition of strategic planning or decision making or even planning and you will probably receive five or ten different answers. Most agree that strategic planning is a way to identify long-term goals and to direct your company toward fulfilling those goals. Most also will agree that decision making is a cognitive activity involving the interplay of environmental cues and human cognitive processes‚ culminating in the selection of one or more possible
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and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process”. 2. Business Policy defines the scope or spheres within which decisions can be taken by the subordinates in an organization. It permits the lower level management to deal with the problems and issues without consulting top level management every time for decisions. 3. Management by objectives (MBO) is a process of defining objectives within an organization so
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AstraZeneca Strategic Business Analysis - Group Case Study Case Abstract Introduction AstraZeneca PLC (AstraZeneca‚ AZN:NYSE‚ AZN:LSE) is one of the largest pharmaceutical companies in the world. It was formed in 1999 from the merger of Sweden’s Astra AB and UK’s Zeneca Group plc. Core Activities AstraZeneca is engaged in the discovery‚ development‚ manufacturing and marketing of prescription pharmaceuticals and biological products for important areas of healthcare: Cardiovascular‚ Gastrointestinal
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IKEA Case Study Strategic Marketing Plan Review Table of Content 1.0 Executive Summary Pg. 3 2.0 IKEA Company’s Proflie Pg. 4 3.0 Segmentation Base on Applied by IKEA Pg. 5 3.1 GEOGRAPHIC SEGMENTATION 3.1.1 TARGET MARKET SEGMENTS Pg. 5 3.2. DEMOGRAPHIC SEGMENTATION 3.2.1 TARGET MARKET SEGMENTS: Pg. 6 3.3 PSYCHOGRAPHIC SEGMENTATION Pg. 6 3.4 BEHAVIORAL SEGMENTATION 3.4.1 TARGET MARKET SEGMENTS Pg. 7 3.5 IKEA’S POSITIONING STRATEGIES Ph. 7 4.0 Customer
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market offering‚ managing and delivering marketing programs are all a part of putting together a strategic marketing plan. The marketing plan must adapt to the new economy that builds customer satisfaction and value by successfully targeting the right consumers and retaining them for repeat purchases while exploring and securing new ones. The plan focuses on the branding strategies‚ buying behavior of consumers‚ marketing mix programs as well as to meet its marketing objectives bearing in mind that the
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GLOBAL BUSINESS MANAGEMENT2 Global Business Management Name: Institutional Affiliation: Date: PART 1 INDUSTRY SECTION Global business management program is a significant field since it prepares individuals to be flexible since they can work as managers of large business firms either in domestic and international organizations. The field covers all the necessary issues in any business that a manager requires. The main areas covered in global business management include; problem solving‚ strategic
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I. Strategic Business Planning A firm’s strategic business plan should consist of its mission‚ future direction‚ performance targets and strategy. Walgreens’ corporate strategy‚ as reflected in its mission statement1‚ is to provide the most convenient access to healthcare services and consumer goods in America15. To help facilitate this‚ the company employs such things as online sales‚ online prescription refill capabilities‚ offers community health care clinics and monitors the effectiveness
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