Integrated Marketing Communication for the SME/SMB Contents 1. Executive Summary 2. The Opportunity 3. The company 4. The management team 5. Marketing plan 6. Operations 7. Financial plan Appendix Resumes of management team members 1. Executive Summary Achaab Advertising Achaab Advertising is going to be an agency which delivers Integrated Marketing Communication
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MSc in Marketing & Strategy Title: In a dynamic business world‚ phrases such as ’strategic planning ’‚ ’marketing planning ’ or ’change management ’ are oxymoronic! This work is submitted as part of the requirements for the MSc in Marketing & Strategy. The work contained in this assignment is my own‚ individual and original work and has not been used in whole or in part for any other assessment on this or any other degree. I have read and understand the University rules on Plagiarism
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Chapter 6 Licensing‚ Strategic Alliances‚ FDI Outline The non-exporting modes of entry The Licensing Options‚ including Franchising Strategic Alliances‚ including Joint Ventures. FDI and Wholly Owned Subsidiaries Marketing Strategy and Optimal Entry Mode Foreign Expansion and Cultural Distance Waterfall and Sprinkler Strategies Takeaways 6-3 Non-exporting modes of entry Three main non-exporting modes of entry Licensing (including franchising) Strategic Alliances Wholly owned manufacturing
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Internal Environment 8 2.2.1 Current Strategy 8 2.2.2 Marketing Mix 8 2.2.3Performance Analysis 9 2.2.4Resource Analysis 10 2.2.5 Strategic Options 10 3.SWOT Analysis 10 3.1.Strengths 10 3.2.Weaknesses 11 3.3.Opportunities 11 3.4.Threats 11 4.Competitive Advantage 11 5.Strategic Thrust 12 5.1 Recommended Strategy – medium term (3-5 years) 12 5.2.Marketing Goals 13 5.3.Product-Market investment Strategies 13 6.Strategic Marketing Mix 14 6.1 Target Market 14 6.2 Positioning Strategy
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EP313 Chemical Process Simulation and Design L1 - Introduction 10/1/2014 Process modeling: Concept 1 Identification: our objective is to find structure‚ R of the process. We must know the input‚ I and output‚ O parameters. I R? O 10/1/2014 Process modeling: Concept 2 Simulation: our objective is to get the value of O. We know the structure of the model‚ R and we can simulate what the output‚ O for the given input‚ I. I R O? 10/1/2014 Process modeling
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1. Decision support systems and business intelligence The repaid changing and increasingly complex business environment drive companies to operate innovatedly. However‚ these situations require the company to make more important decisions that need a substantial amount of data‚ information and knowledge.Norfolk southern has set an expample by taking advantage of data warehousing technologies to support decision making and gain success. This kind of computerized support used by Norfolk southern
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[pic] Strategic Marketing Plan for Water Mart Systems (Pvt.) Ltd [pic] Index Page |1.0 INTRODUCTION |3 | | 1.1 - Definitions for marketing |3 | | 1.2 – The role and the importance of marketing in strategic planning
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Business Model and Strategic Plan Part 1: Conceptualizing a new product or service division of an existing business. Zuleidy Ortiz-Madera BUS/475 March 9th 2015 Ramzy Noel Business Model and Strategic Plan Part 1: Conceptualizing a new product or service division of an existing business. The Kmart Corporation is a discount store focused selling a great product. Kmart provides a variety of products‚ services‚ and great prices for every type of customers. These products include clothing‚ appliances
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category magazines is created‚ such as catering‚ fashion and auto industry‚ which provide a good source for people to obtain knowledge and enrich their experience. Initially‚ one of the most popular magazines is called “play boy” which is mainly decision for males in modern world. The “play boy” is found in December‚ 1953; at the beginning‚ the cover of the magazine looks very cute because the “rabbit sir” leaves a lovely impression for readers. After 1950s‚ the cover’s theme is replaced by some
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Decision Support and Business Intelligence Systems‚ 9e (Turban) Chapter 7 Text and Web Mining 1) DARPA and MITRE teamed up to develop capabilities to automatically filter text-based information sources to generate actionable information in a timely manner. ANSWER: ??? Diff: 2 Page Ref: 288 2) A vast majority of all business data are captured and stored in structured text documents. ANSWER: ??? Diff: 2 Page Ref: 289 3) Text mining is important to competitive advantage because knowledge
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