Marketing Mix Activity 2. Zara’s Objectives‚ Strategies and Problems. 2.1 Objectives The first objective for Zara is to continue their expansion in countries like Switzerland‚ Italy‚ and Czech Republic and also on other continents: Latin America and Asia. A second objective is to continue their stores’ growth in the countries where already exists in order to consolidate its position and increase its market share. By the accomplishment of the two objectives Zara is looking to create enduring
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Marketing mix: a. Product Tesla is a new company. It only has three vehicle models. Based on information that Tesla has a few competitors and it starts make a profit in the first quarter of 2014. We assume that Tesla’s Model X electric vehicles are still in the introductory stage. People who buy its products are innovators and early adopters. The target market is the consumer who wants to take a risk in order to experience new design and technology to experience. Model X has not been released yet
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1) Positioning of Barista Target segment: * Customers from section A and section B who generally have aversion towards the loud atmosphere of coffee hubs * Students community formed the majority of customers during the first half of the day * Professionals were expected to visit in the afternoon or the early evening * Family and friends came in the night * 23 % of the surveyed customer were less than age of 20 * 46 % of them were in the age group between 20 to 35 yrs Benefits/Points
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the firm’ missions‚ and values (Hausman & Associates [LinkedIn]‚ 2011). 2.1.2. Marketing Mix Strategy The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The marketing mix can divide into four groups of variables commonly known as the 4P’s: Promotion‚ Product‚
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Southwest must keep the cost of the other marketing mix variables low. Therefore‚ it offers a no-frills‚ point-to-point‚ air transportation service (product) at out-of-the-way airports (places) where costs are low‚ with limited and low-cost promotion. Price is the only marketing mix variable that produces revenue‚ so with low prices the company must keep the cost of the other variables low. Southwest has done an excellent job of getting the marketing mix variables to fit with each other. The most recent
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My Marketing Mix I am now going to create a marketing mix for my chosen product using the 4 P’s‚ Product‚ Place‚ Price and Promotion. Product The product I will be re-launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re-launch of a chocolate bar will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of time. Although the product will say limited edition I aim to keep these
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Introduction Topshop is a one-stop shop for fashion conscious women. It is an innovative‚ British brand offering a wide product range‚ that is trend driven at an affordable price. With a target audience of women aged 15 to 30‚ particularly focusing on students‚ offering a 10% discount to all students who shop at Topshop. Topshop are known for their fast fashion‚ selling trend based pieces at an affordable price‚ capitalizing on being British and selling the ideology of the British it girl who
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that favors the seller’s products and or service and educates the buyer about the capabilities of the product. This paper will discuss Will Bury’s Elasticity along with increase revenue‚ profit maximizing quantity‚ marginal cost and marginal revenue‚ mix of pricing and non-pricing‚ barriers‚ product differentiation and minimize cost. How To Increase Revenue In order to increase revenue‚ the business has to be described as to show the importance of why it is necessary to increase revenue. Will Bury
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The Benchmarking is essential tool for continuous quality improvement for I Department of Business Administration Total Quality Management Report on Benchmarking for Zong Submitted To Madam Shahina Amin Prepared By Fawad Khan (Roll # 914521) MBA IV-Sec “A” Evening II Acknowledgment First thanks to Almighty Allah who guided me to a bright future. I would like to acknowledge those who help me to provide this report a success. My teacher Madam Shahina Amin whose guidance and learning
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