for all and to fight against injustices for those who are vulnerable and oppressed‚ Spencer (2008). Furthermore‚ we are to take action against all forms of oppression and enhance social change. In order to truly advocate for social change and social justice‚ Spencer contends we need to reflect and search within ourselves to analyze the values we embrace and weigh them against our life experiences. Finally‚ Spencer stated that all people have a critical role in demolishing oppression and social injustices
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Haloarenes) (Q.1) Choose the incorrect statement about the benzyl chloride: ( 1 mark ) (a) It is less reactive than alkyl halides. (b) It can be oxidized to benzaldehyde by boiling with copper nitrate solution. (c) It is a lachrymatory liquid and answers beilstein’s test. (d) It gives a white precipitate with alcoholic silver nitrate (Q.2) Dry ether The reaction RX + 2Na + RX _______________? R-R + 2NaXis called. ( 1 mark ) (a) Sandmeyer’ reaction (b) Fittig reaction (c) Wurtz reaction (d) Williamson’s
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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Scene Concept The concept of the scene derives from the introduction of the play when Mark discusses the location and season in which the play begins. The mood and physical objects in the scene are from the descriptions and opinions the characters have about their surroundings. Mark directly says in act one that the story begins on Christmas Eve at an industrial loft which was a publishing factory. Mark is more descriptive on the plays time when he says that the act begins on “December 24‚ NINE
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people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be defined
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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Founded in 1907 by French chemist Eugene Schueller‚ who developed an improved and innovative hair dye called Aureole‚ L’Oreal has become a multi-brand‚ multi-billion dollar company in the last century. Today‚ L’Oreal boasts twenty-five global brands and claims €17 billion of consolidated sales in 2007 (L’Oreal). In addition to the L’Oreal brand‚ other popular brands include Garnier‚ Maybelline‚ Lancome‚ Georgio Armani‚ Ralph Lauren‚ Redken and Diesel (Adage). L’Oreal was ranked sixteenth in the U.S
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flagship) * additional serives - cafe‚ nail salon‚ etc * established brand image and market position (in the UK) (Jiji) * variety of collections to appeal to a broader range of customers (current and potential) * over 300 stores in UK and 100 overseas - increased competitive edge on the international retail market * Charity work w/ PETA‚ Breast Cancer‚ TRAID & Starlight - providing a strong brand image and establishes a trustful relationship with its stakeholders * Great
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2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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