the critical time. But if you get just one element wrong‚ it can spell disaster. The marketing mix is a good place to start when you are thinking through your plans for a product or service‚ and it helps you avoid these kinds of mistakes. MARKETING MIX: The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact‚ they are not necessarily the same thing. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make
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What is the communication mix of Cadbury? The marketing communications mix consists of five major modes of communication 1. Advertising - in the case of Cadbury‚ advertising is used to build a long-term image of the product - Cadbury must therefore through its media posture be the market champion and carry the brand message - Television is the advised primary medium of communication as it has mass reach‚ a favourable image‚ high prestige value and is attention getting - Cadbury also advertise
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and ideas. PRODUCT MIX: A product mix (also called product assortment) is the set of all product and items that a particular seller offers for sale. * Product Line: A product line refers to a number of products that are related and developed by the same manufacturer. * Product Length: Total number of items within the lines. * Product Width:Number of different product lines. * Product depth: Number of versions of each product. Product mix of AMUL: Product Width=8
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cent. (2 marks) (b) How might you determine whether the pre-recorded music compact discs and MP3 music players are in competition with each other? (2 marks) (c) Interpret the following Income Elasticities of Demand (YED) values for the following and state if the good is normal or inferior; (3 marks total‚ 1.5 marks per part) YED= +0.7 YED= -3.4 (d) Interpret the following Cross-Price Elasticities of Demand (XED) and explain the relationship between these goods. (3 marks total
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Marketing mix of Audi Audi is a German based car manufacturing company‚ known around the world as part of the big three luxury car manufacturers. Along with Mercedes and BMW‚ Audi is the biggest luxury car manufacturing company globally. Audi oversees all its global production from its head quarters in Bavaria‚ Germany‚ and has further nine production facilities world-wide that manufactures their vehicles. Audi has been a majority owned subsidiary group of Volkswagen
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Marketing Mix Presentation By: Cornelia Solomon Red Lobster Red Lobster is a casual dining restaurant that specializes in freshly prepared seafood dishes. 4 P’s Marketing Mix Analysis Over the last several years‚ consumers have become more concerned about their overall health. A healthier life is believe to be a direct correlation to diet. This trend has forced Red Lobster to change their menu in order to meet consumers needs. This presentation will outline our new strategy focusing on the 4
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No one is born perfect‚ but yet everyone has the desire to be. In the story "The Birth-Mark" by Nathaniel Hawthorne‚ the main character’s wife‚ Georgiana‚ sets out to be perfect. The narrator introduces Georgiana’s husband‚ Aylmer‚ as a brilliant man of science. After Aylmer and Georgiana got married‚ Aylmer quit his experiments for a while until he found his next project which was Georgiana’s birth-mark. One day‚ Aylmer questions Georgiana about the birthmark on her face and from that point on he
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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What is the marketing mindset? How is a marketing concept different from a product or selling concept? Describe the steps in the buyer decision process. Would you say you engaged in these steps when choosing your education? The marketing mindset means that the organizations concentrates on satisfying the needs of it’s customers. It is the orientation to consumer needs and organizational integration of all activities to meet those needs. The strategy says‚ that the company should start a dialogue
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A R K D E A N Synopsis Mark Dean is a computer scientist and an engineer; he contributed to the development of the color PC monitor and the first gigahertz chip. He also invented the Industry Standard Architecture system that allows computer plug-ins such as disk drives and printers. Dean is recognized for helping with the launch of the personal computer age with work that made the machines more accessible and powerful. Early Life and Education Mark Dean was born on March 2‚ 1957
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