needs are essentially the same across national boundaries. Straight extension can be successful when products are not culture sensitive and economies of scale are present. The Philip Morris USA tobacco company used this strategy successfully with its Marlboro brand cigarette. The strategy has also been successful with cameras‚ consumer electronics‚ and many machine tools. Product Modification A product modification strategy keeps the physical product essentially the same; modifications‚ however‚ are
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“Design of 400/220kV Sub-station” S.M. MUJUMDAR 27th April 2005 Mumbai General Manager (sub-station Engineering) Jyoti Structures Ltd.‚ Agenda Overview of 400kV sub-station Design Process Design considerations Question / Answer Imp. considerations in substation design Safety of personnel and equipment Reliability and Security Adherence to Statutory obligations – I.E. rules‚ Environmental aspects Electrical design considerations
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contraventions. Five companies dominated American tobacco market. The leader of the market was Philip Morris Companies‚ Inc.‚ which was also the largest cigarettes maker in the world‚ controlled almost the half of U.S tobacco market. It was also the owner of Marlboro‚ which was the world’s
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2012 there are more than 100 countries with active smoking ban. These indicate falling of revenue to PMI. It has been almost impossible for PMI to promote its brand to public through the restriction of government on advertising and sponsorship. Marlboro was once ranked as Top 20 best global brands by Interbrand in 2009‚ has no longer appeared in Interbrand’s Top 100 due to the lack of social media presence. Diagram 8 is taken from PMI official webpage demonstrating the composition of the price
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Strategic‚ Tactical and Administrative Crime Analysis Talisa Mulligan Unit 2 Project CJ110: Introduction to Crime Analysis Professor Moore June 24‚ 2011 It is important to make sure that when a crime occurs‚ all the pieces of evidence are gathered‚ all the victims and witnesses are questioned separately and as soon as possible while the crime details are still fresh in their minds. An important question to ask the victims and witnesses is any description of the criminal‚ physical‚ sound
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mechanisms. Hill was taught that aggression and violence are tools for men to get what thy want. He receives external reinforcement through goods that he is able to sell. He started early with sandwiches‚ then moved on to higher profiting contraband like cigarets and cocaine. Status through violence provided the second element in required for learning theory‚ Hill stated that “their eagerness to attack and the fact that people were aware of their strutting brutality were the key to their power‚ the common
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Smoking in the Media Tobacco has plagued the world since the Native Americans introduced it to the European settlers. The dangerous effects of smoking have been devastating the bodies of in takers ever since tobacco was invented. The number of tobacco smokers has changed since the 1400’s. Now in modern times‚ the introduction of Radio‚ Television‚ and other forms of media‚ has affected smoking habits. It has been proven that consumers make choices based on sights and sounds‚ so now smoking companies
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School of Applied Science and Foundation Studies MARKETING PLAN |Marks: | | | FBM102 – PRINCIPLES OF MARKETING |Name |:NORDIN BIN BASIR | |Matric Number |:121008739 | |I/C Number
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GOLDFLAKE: GoldFlake was launched by ITC in India in the seventies and as the years progressed it gained popularity and is now the largest selling brand in the world. It was launched as a premium cigarette for the adult men of the elite class as the brand was compared with Gold for the quality and purity of experience. Today‚ the cigarette has a place in premium as well as economy category and its target market has shifted from just adults to both adults and youth of all. The GoldFlake sold in
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Jaynet spends $30‚000 per year on painting supplies and storage space. She recently received two job offers from a famous marketing firm- one offer was for $110‚000 per year‚ and the other was for $80‚000. However‚ she turned both jobs down to continue a painting career. If Jaynet sells 25 paintings per year at a price of $8‚000 each: a. What are her accounting profits? Accounting profits are equal to the total amount of money taken in sales‚ income or/ and revenues minus the dollar cost of production
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