Teri Cowling 2/2/2012 TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSE TRAPS 1. Martha and the trap-ease investors believe they face a once in a life time opportunity. With this being said I assume the investors are referring to their ability of growth and profit. Information needed to evaluate this opportunity would be that of their competitors. The investors should see what if any advantage they have in regards to price and product. Also if any competitor is really pushing the “humane”
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2) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. But what Martha doesn’t know about is woman is a large segment that is too wide to be targeted properly. In the society‚ woman population is shrinking rapidly causing market that Martha is targeting is shrinking
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Swot Analysis of Trap-Ease Executive Summary: Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all‚ the President of the company happens to be the only sales person as well for the product. Secondly‚ there seems to be a wrong selection
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Case Study: Trap Ease America 1. First of all‚ Martha needs to investigate if there are other tools that are better and more efficient for trapping mice. In addition to this‚ Martha should evaluate other supplies and equipment in the market that are high in quality and are at a lower cost. If Martha concludes that her product‚ Trap-Ease America‚ is the most efficient and the supplies she uses are the best quality with a decent or lower cost‚ then she should take the opportunity. Next‚ the mission
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The following paragraphs provide more detailed information of some common employment traps. Trap 1: Pyramid Selling Schemes Be cautious about sales jobs offering handsome pay or generous commissions. Some marketing companies or companies of direct sales place recruitment advertisements and persistently persuade applicants during job interviews to buy their goods in order to join the sales business. Job seekers may be persuaded to get an overdraft or a loan from financial institutions. Some may even
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Trapped follows the struggles of the clinic workers and lawyers who are on the front lines of a battle to keep abortion safe and legal for millions of american women. Reproductive health clinics in the U.S. are fighting to stay open. Since 2010‚ 288 TRAP (Targeted Regulations of Abortion Providers) laws have been passed by conservative state legislatures.(6) These laws aren’t helping women‚ they are making their lives harder. The movie‚ Trapped‚ accurately portrays my mrp topic‚ with only a few flaws
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The snack-food trap When it comes to fatty foods such as chips or cookies‚ most people have a tendency to choose those foods because of their addiction to them. Foods high in fat or high in calorie have a drug like affect to those addicted to eating them. In addition‚ obesity has become a great deal because of all the consumption of these fatty foods. It not only affects a person’s health but has also affected their brain chemistry. In her article‚ The snack-food trap‚ Laura Beil discussed about
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Questions Five Common Ethical Traps Try explain the following Traps in your own way. The false-necessity trap The doctrine-of-relative-filth trap The rationalization trap The self-deception trap The ends-justify-the-means trap Think of a situation for each trap in your workplace Which is which? This is normally used to comment on the ethics or morality of what is done. By itself‚ it might be reprehensible. But as the only method to achieve a goal‚ it could be acceptable on a practical basis. A
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Has Martha identified the best target market for Trap-Ease? In other to ascertain whether Martha has identified the best target market for Trap-Ease we will look at what is a market and what does target markets involves. A market is the set of actual and possible buyers of a product or services and marketing involves the process by which individuals and groups obtain what they need and want through creating and exchanging products and values with each other. Before targeting a market
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Trap-Ease America 1. Martha and the investors in Trap-Ease seem to face a “once-in-a-lifetime opportunity.” What information do they need to evaluate this opportunity? What do you think the investor group would write as its “mission statement?” The information that is needed for Martha and her investors to evaluate their opportunity is setting attainable objectives and goals for their product. Their Mission statement would probably be “To help you control your pest problem with ease.”
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