AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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Introduction In today’s economy where knowledge and skills demand are rising‚ it is also the responsibility of an organization’s human resource team to analyze and ensure they recruit the most appropriate candidate for the job. Organisations have been seeking‚ attracting and retaining the best talents available in order to overcome the competitive challenges that they are facing today. Apart from achieving the strategic goals and objectives of an organization‚ human resource management (HRM)
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Within the Hilton organization‚ there are several awards and employee recognitions‚ and one of the most important rewards is “the CEO Light & Warmth Award‚” which is Hilton’s greatest level for team member recognition. It is prestigious award that recognizes employees‚ who consistently go above and beyond by exceeding expectations and who represent the shared Hilton values. Ten to twelve winners are chosen each year from all of the Hilton brands and corporate locations‚ and they receive several prizes
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Marriot Case Marriot use the Weighted Average Cost of Capital to estimate the cost of capital for the corporation as a whole and for each division‚ and the hurdle rate is updated annually.(WACC = (1-Tc) * (D/A) * R[D] + (E/A) * R[E]) Marriot’s Tax Bracket = 175.9/398.9 = 44% Division’s asset weight to the corporation: Lodging = 2777.4/4582.7 = 0.59 Contract = 1237.7/4582.7 = 0.28 Restaurant = 567.6/4582.7 = 0.13 Risk free rate is 30 years T-Bond = 8.95% (Lodging use long-term debt)
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Case questions • What is the cost of capital for Marriott’s as a whole at the prevailing capital structure vs. at the target capital structure. ➢ Be prepared to defend your specific assumptions about the various inputs adopted into equations. For example‚ the team is expected to suggest the proposed market risk premium. ➢ WACC should be estimated for the overall firm ▪ CAPM – equity beta vs. asset beta - see Section F • Compute a separate cost of capital
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BCG MATRIX FOR NESTLÉ BANGLADESH LIMITED SBUs INTRODUCTION Strategic business unit (SBUs) a single business or collection of related business that can be planned separately from the rest os company‚ with its own set of competitors and a manager who is responsible for strategic planning and profit performance. Question Marks- Build Strategy‚ Stars-Hold Strategy‚ Cash Cows-Harvest Strategy‚ Dogs-Divest Strategy. In the commercial arena‚ the choice of an effective strategy is perhaps the most important
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Alice Marriott and guided by Marriott family leadership for more than 80 years‚ the company is headquartered in Bethesda‚ Maryland‚ USA‚ and reported revenues of nearly $13 billion in fiscal year 2013. Since 1927‚ Marriott has been known for a culture that puts people first. They are growing globally and opening up a world of experiences and opportunities for people from all walks of life. Marriot with Employees & Customers (what they did & how they did it) Started by J. W. Marriott‚ Sr.‚
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HR POLICIES OF MARRIOTT HOTELS Marriott Hotels Pvt. Ltd. takes great pride in its distinctive HR practices that make the company a dynamic place to work‚ learn and grow. It has been awarded the 4th rank by the Economic Times as the best place to work at. It has won 13 prestigious awards for its people practices in the last few years. The spirit to serve is considered a way of life for Marriott associates. This‚ in fact‚ is Marriott’s legacy of service and forms a part of the ethos of the organization
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You are one of the board committee members of Marriott hotels in the UAE. The hotel chief manager asked the members to write him a letter about how to improve Marriott hotels in the UAE. Give at least two opinions/reasons. Dear Mr. Black‚ Our hotels in the UAE are among the best in terms of service and recreation. However‚ our prices are rated among the 10 highest in the Gulf region last year. Therefore‚ the number of our guests have declined. I have studied our price list‚ and found that
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Issues Immediate issue: The company has to deal with its lower-wage employees¡¯ work-life balance issue. Basic issues: 1.The work-life balance program was ignored by lower-wage workers because they couldn¡¯t afford that program. 2.The lower-wage workers were depending on management for assistance with more serious issues not just child-care or referral programs. 3.Managers spending upwards of 50% of their time to solve employees¡¯ numerous personal issues. 4.Extremely high turnover among
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