projects. Just to keep share holders happy may not be the best strategy for growth 2) How does Marriott use its estimate of its cost of capital? Does this make sense? Marriott uses a Debt capacity and the cost of Debt: with a risk free rate‚ the floating and the fixed debt‚ its separates the divisions‚ uses A-rated debt for the spread‚ and debt / equity. all of which are acceptable. Marriott uses the Cost of Equity: with CAPM and a constant beta. The Capm is acceptable‚ but the constant
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Please answer the following questions: a. What is the business problem/challenge that Marriott is faced with? - 10 marks b. Analyze and discuss Figure A in the case study. What is your assessment of Mr. Cohrs’ assertion that profitability decreases for increases in Marriott’s hurdle rate? – 10 marks c. What are the costs of capital for the three different divisions (lodging‚ contract services‚ and related business)? Calculate the WACC for each and clearly describe your assumptions
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Liuqing He Fin 423-Strategy Paper Professor Haddad April 9‚ 2015 Marriott Corporation As the vice president of project finance of Marriott Corporation‚ I am conducting an analysis of our company (Marriott Corporation) for calculating the hurdle rates at each of our firm’s three divisions: lodging‚ restaurant and contract services. I use Weighted Average Cost of Capital (WACC) as the hurdle rate. The investment projects in our company are selected by discounting the appropriate
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Introduction MARRIOTT INTERNATIONAL Inc. Marriott International‚ Inc.‚ is one of the leading lodging and hospitality company. It’s been founded in Washington‚ D.C.‚ in 1927 and everything started with a root beer stand. The first hotel has been opened in 1957 and Marriott has established a culture and tradition of innovation‚ service and performance. At this moment Marriott International has around 3801 properties 660394 rooms in 74 countries and territories (http://www.marriott
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Debt Capacity for Stock Repurchase From Exhibit 5‚ we get the total debt of Marriott at the end of 1979. We define total debt as sum of short-term loan‚ current portion of long-term debt‚ senior debt and capital leases. The average market price of Marriott in 1979 was $14.9‚ and interest rate for Baa corporate debt was 12%. We assume that Marriott would repurchase stocks at price of $15 using 12% debt financing. Marriott used Adjusted EBIT over net interest as a measure for debt capacity‚ so we use
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BCG Matrix Explained: How to Use and Create your BCG Matrix The BCG Matrix is also known as BCG Growth Share Matrix. The BCG Matrix tool and chart (originally developed by the Boston Consulting Group company) are used for developing marketing strategies and performing marketing analysis related to planning and analysis of portfolio of products and services (market offering). The portfolio of market offering analyzed with the BCG Matrix Tools is generally portfolio of products and services offered
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The 2014 SpringHill Suites by Marriott Baton Rouge South Marketing Plan Diamond R. Williams Florida International University Executive Summary SpringHill Suites by Marriott Baton Rouge South is a hotel in Louisiana. It is an 11 year old‚ recently renovated 76-key hotel property. It is location is central to many local business an area attractions making it a prime location for both business and leisure travelers. The property ranks in ninetieth percentile for guest satisfaction and we want
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Managers/ Span of control/ Centralised or Decentalised 3 For London Heathrow Marriott Ltd ONLY describe the functional areas and explain the role each plays in the operation of the business. (45 Minutes) Human resources – Define‚ Marriott specific examples‚ explain link to objectives. Finance‚ Administration‚ ICT‚ Production (Operations)‚ Marketing and sales‚ Customer Service. 4 For London Heathrow Marriott Ltd only‚ explain how the different functional areas communicate between themselves
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Recom Leading Finance Teams * Utilizes interpersonal and communication skills to lead‚ influence‚ and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example. * Communicates the strategic goals‚ the focus and the owner priorities to subordinates in a clear and precise manner. * Leverages strong functional leadership and communication skills to influence the executive team‚ the property’s strategies and to lead own team. * Oversees
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Group (B.C.G) Matrix Although the BCG matrix enables us to assess the value of sales for each product or service‚ it is largely limited and therefore critiqued in academia. Davidson (2007?) describes how “the BCG matrix defines future profitability solely in terms of high market growth and high market share” without exploring other factors. The popularity of this model may therefore result from its “conceptual simplicity”. Davidson expresses how “the BCG model picks business winners” however
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